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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Zespri
Case Studies Food & Beverage Health & Wellbeing Technology

Zespri

tiers
Digital Navigation, Food Marketing, Parental Control, Brand Semiotics, Consumer Resistance, Healthy Consumption
Eureka Eureka
Tasty Treat
Case Studies Food & Beverage Technology

Tasty Treat

tiers
Algorithmic Identity, Cultural Memory, Digital Anthropology, Consumer Identity, Temporal Displacement, Brand Innovation
Eureka Eureka
Carrefour Argentina
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Carrefour Argentina

tiers
Algorithmic Pricing, Consumer Behavior, Retail Technology, Food Waste, Machine Learning, Dynamic Pricing
Eureka Eureka
Tony’s Chocolonely & The Washington Post
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Tony’s Chocolonely & The Washington Post

tiers
Activist Branding, Supply Chain Ethics, Consumer Education, Brand Collaboration, Social Responsibility, Cultural Positioning
Eureka Eureka
Taco Bell
Case Studies Food & Beverage Social Awareness

Taco Bell

tiers
Budget Algorithm, Consumer Agency, Digital Servicescape, Fast Food Innovation, Algorithmic Curation, Mobile Commerce
Eureka Eureka
Kopikhoo
Case Studies Food & Beverage Travel and Outdoors

Kopikhoo

tiers
Cultural Authenticity, Micro Retail, Coffee Semiotics, Servicescape Design, Heritage Branding, Family Enterprise
Eureka Eureka
IntegriCulture
Case Studies Food & Beverage Technology

IntegriCulture

tiers
Cellular Agriculture, Biotechnology Innovation, Technology Democratization, Innovation Ecosystem, Platform Economy, Scientific Infrastructure
Eureka Eureka
Australian Bananas
Case Studies Food & Beverage Sports and Games

Australian Bananas

tiers
Symbolic Consumption, Brand Activation, Health Marketing, Consumer Engagement, Experiential Campaigns, Fitness Culture
Eureka Eureka
Beerfarm
Case Studies Food & Beverage Film & TV Entertainment Social Media

Beerfarm

tiers
Consumer Tribes, Livestream Marketing, Digital Endurance, Brand Engagement, Participatory Media, Interactive Campaigns
Eureka Eureka
Aviator
Case Studies Food & Beverage Travel and Outdoors

Aviator

tiers
Experiential Marketing, Place-Based Branding, Culinary Authenticity, Consumer Participation, Cultural Symbolism, Geographical Narratives
Eureka Eureka
Pizza Hut Moving Box Table
Case Studies Food & Beverage

Pizza Hut Moving Box Table

tiers
Material Semiotics, Servicescape Extension, Liminal Consumption, Functional Packaging, Brand Innovation, Consumer Rituals
Eureka Eureka
Zomato
Case Studies Food & Beverage Technology

Zomato

tiers
Platform Governance, Digital Authenticity, AI Content Moderation, Food Delivery Technology, Visual Marketing Standards, Consumer Trust Mechanisms
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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