Case Studies Art & Culture Food & Beverage Budewiser Uninterrupted Ads tiers Cultural Appropriation Marketing, Ambient Advertising, Brand Integration, Streaming Monetization, Consumer Culture Theory, Parasocial Consumption Eureka
Case Studies Food & Beverage Social Awareness Puck tiers Female Entrepreneurship, Sustainable Packaging, Narrative Consumption, Brand Activism, Socioeconomic Empowerment, Cultural Preservation Eureka
Case Studies Food & Beverage Art & Culture Garoto tiers Brand Vernacularization, Cultural Capital, Disaster Philanthropy, Glocalization, Material Semiotics, Brand Citizenship Eureka
Case Studies Retail and Shopping Food & Beverage Tesco Clubcard Challenges tiers Algorithmic Personalization, Loyalty Gamification, Behavioral Economics, Digital Consumer Tracking, Retail Analytics, Consumer Profiling Eureka
Case Studies Food & Beverage Ecology and Sustainability Business To Business Iceland & Paptic tiers Sustainable Retail, Material Innovation, Consumer Semiotics, Circular Economy, Eco-Packaging, Retail Touchpoints Eureka
Case Studies Sports and Games Food & Beverage Carlsberg Malaysia tiers Experiential Marketing, Gamification, Sports Fandom, Digital Engagement, Consumer Ritualization, Third-Space Consumption Eureka
Case Studies Food & Beverage Ecology and Sustainability Health & Wellbeing The Fruit Pillbox tiers Behavioral Design, Consumption Rituals, Nudge Theory, Packaging Innovation, Health Compliance, Implementation Intentions Eureka
Case Studies Food & Beverage Ecology and Sustainability Jumbo tiers Sustainable Consumption, Retail Nudging, Protein Transition, Corporate Environmental Responsibility, Consumer Choice Architecture, Plant-Based Strategy Eureka
Case Studies Food & Beverage Technology Business To Business Coca-Cola & WeChat tiers Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self Eureka
Case Studies Food & Beverage Ecology and Sustainability Hellmann's UK tiers Sustainable Consumption, Artificial Intelligence, Food Waste Reduction, Behavioral Economics, Digital Intervention, Choice Architecture Eureka
Case Studies Food & Beverage Mobility and Transport Timbre Baguette tiers Olfactory Marketing, Cultural Semiotics, Material Heritage, Sensory Banding, National Identity, Embodied Knowledge Eureka
Case Studies Personal Aesthetics Ecology and Sustainability Food & Beverage Nespresso & Natura tiers Circular Economy, Upcycling, Sustainable Luxury, Collaborative Consumption, Material Semiotics, Brand Authenticity Eureka