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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Chipotle U Rewards
Case Studies Food & Beverage Retail and Shopping

Chipotle U Rewards

tiers
Chipotle, Gen Z, Loyalty program, College students, Co-branding, Rewards
Eureka Eureka
Yerba Madre & Basura
Case Studies Fashion and Apparel Food & Beverage Ecology and Sustainability Business To Business

Yerba Madre & Basura

tiers
Regenerative design, Circularity, Brand semiotics, Consumer culture, Activation
Eureka Eureka
Subway & Netflix
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Subway & Netflix

tiers
Subway, Happy Gilmore 2, Experiential, Servicescape, Brand semiotics
Eureka Eureka
Kroger
Case Studies Learning and Teaching Food & Beverage Retail and Shopping

Kroger

tiers
Kroger, Back-to-school, Teacher lists, Value pricing, Digital commerce
Eureka Eureka
Outback Steakhouse
Case Studies Film & TV Entertainment Food & Beverage

Outback Steakhouse

tiers
Outback Steakhouse, Chef de alto nível, Ana Maria Braga, Ampfy, Brand semiotics
Eureka Eureka
Reese's & Oreo
Case Studies Food & Beverage Business To Business

Reese's & Oreo

tiers
Mash-up, Brand extension, Cultural codes, Portfolio strategy, Risk management
Eureka Eureka
M&M's
Case Studies Food & Beverage Luxury Family & Relationships

M&M's

tiers
M&M’S, Togetherness, Spokescandies, Semiotics, Case Study, Inclusion
Eureka Eureka
Oma's Soep
Case Studies Social Awareness Food & Beverage

Oma's Soep

tiers
Oma’s soep, Intergenerational, Loneliness, Social enterprise, Hospitality
Eureka Eureka
Starbucks & Zootopia
Case Studies Food & Beverage Business To Business Film & TV Entertainment

Starbucks & Zootopia

tiers
Starbucks, Zootopia, China, Tea, Collaboration, Campaigns
Eureka Eureka
Mirinda & Superman
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Mirinda & Superman

tiers
Mirinda, Superman, Dentsu Creative Vietnam, Pop culture, Personalization
Eureka Eureka
Laneige & Baskin-Robbins
Case Studies Personal Aesthetics Food & Beverage Business To Business

Laneige & Baskin-Robbins

tiers
Laneige, Baskin-Robbins, Sydney Sweeney, Sephora, Collaboration, Lip Mask
Eureka Eureka
Khloé Kardashian
Case Studies Food & Beverage Health & Wellbeing

Khloé Kardashian

tiers
Khloé Kardashian, Protein, Popcorn, Wellness, Category codes
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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