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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Zomato
Case Studies Food & Beverage Technology

Zomato

tiers
Platform Governance, Digital Authenticity, AI Content Moderation, Food Delivery Technology, Visual Marketing Standards, Consumer Trust Mechanisms
Eureka Eureka
Protoga Biotech
Case Studies Food & Beverage Technology Ecology and Sustainability

Protoga Biotech

tiers
Microalgae, Biotechnology, Alternative, Fermentation, Innovation, Sustainability
Eureka Eureka
Lunchly
Case Studies Food & Beverage Social Media

Lunchly

tiers
Influencer Marketing, Brand Extension, Parasocial Relationships, Consumer Culture, Digital Anthropology, Children Advertising
Eureka Eureka
Doritos Crash the Superbowl
Case Studies Food & Beverage Film & TV Entertainment

Doritos Crash the Superbowl

tiers
Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production
Eureka Eureka
Mountain Dew
Case Studies Travel and Outdoors Food & Beverage

Mountain Dew

tiers
Territorial Branding, Geographic Identity, Digital Community, Cultural Positioning, Lifestyle Marketing, Consumer Engagement
Eureka Eureka
Stonyfield
Case Studies Food & Beverage Ecology and Sustainability Social Awareness

Stonyfield

tiers
Digital Detox, Brand Activism, Counter-algorithmic Marketing, Consumer Wellness, Political Consumption, Social Media Toxicity
Eureka Eureka
Foodpanda Rewards
Case Studies Food & Beverage Technology

Foodpanda Rewards

tiers
Community Marketing, Spatial Branding, Digital Anthropology, Consumer Engagement, Hyperlocal Strategy, Platform Marketing
Eureka Eureka
Tesco 'Plastic Saving Money'
Case Studies Food & Beverage Ecology and Sustainability

Tesco 'Plastic Saving Money'

tiers
Sustainable Packaging, Retail Innovation, Consumer Semiotics, Environmental Branding, Packaging Technology, Grocery Sustainability
Eureka Eureka
Heinz Brasil
Case Studies Food & Beverage Social Awareness

Heinz Brasil

tiers
Consumer Culture Theory, Digital Anthropology, Social Capital Formation, Immigrant Integration, Brand Semiotics, Corporate Citizenship
Eureka Eureka
Silo
Case Studies Food & Beverage Ecology and Sustainability

Silo

tiers
Circular Economy, Fermentation Innovation, Sustainable Gastronomy, Community Funding, Zero Waste Restaurant, Prosumer Engagement
Eureka Eureka
GS25
Case Studies Food & Beverage Retail and Shopping Social Awareness

GS25

tiers
Packaging Innovation, Brand Differentiation, Social Marketing, Product Design, Consumer Engagement, Retail Strategy
Eureka Eureka
Greggs
Case Studies Food & Beverage Luxury Fashion and Apparel

Greggs

tiers
Brand Extension, Cultural Semiotics, Luxury Positioning, Consumer Culture, Brand Elasticity, Symbolic Consumption
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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