The Hershey Company
tiers
Brand Extension, Category Hybridization, Symbolic Consumption, Sensory Marketing, Cultural Transformation, Consumer Identity
Jell-O
tiers
Material Semiotics, Brand Extension, Sensory Marketing, Consumer Culture, Product Diversification, Experiential Consumption
Veolia
tiers
Waste Transformation, Corporate Partnerships, Healthcare Environments, Circular Business Models, Social Prescribing, Material Repurposing
Wise Wheat
tiers
Biofortification, Nutritional Semiotics, Functional Foods, Cultural Continuity, Consumer Wellness, Food Innovation
Coca-Cola Spiced Shop
tiers
Generative AI, Sensory Marketing, Experiential Retail, Digital Anthropology, Consumer Engagement, Brand Activation
Aldi Back To School
tiers
Consumer Welfare, Retail Anthropology, Brand Community, Economic Inclusion, Corporate Citizenship, Educational Support
Chevrolet & Erewhon
tiers
Brand Semiotics, Cultural Alignment, Experiential Marketing, Sustainability Positioning, Category Extension, Symbolic Consumption
Personal Pan Pizza Hut
tiers
Servicescape Design, Personalization Strategy, Consumer Experience, Brand Differentiation, Spatial Semiotics, Restaurant Innovation
Pepsi
tiers
Street Art, Brand Identity, Cultural Integration, Visual Semiotics, Consumer Engagement, Urban Marketing
Lidl Sweden
tiers
Consumer Culture, Brand Differentiation, Sensory Marketing, Agricultural Innovation, Retail Strategy, Product Symbolism
Beavertown Brewery
tiers
Material Affordances, Third Place Theory, Social Capital, Consumption Rituals, Environmental Semiotics, Brand Intervention
SMHC & Yongpu
tiers
Cultural Positioning, Semiotic Packaging, Mental Health Branding, Code-Mixing, Chinese Consumer Culture, Therapeutic Consumption