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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Ocado
Case Studies Food & Beverage Ecology and Sustainability Retail and Shopping

Ocado

tiers
Circular Economy, Sustainable Retail, Consumer Behavior, Environmental Stewardship, Reusable Packaging, Digital Grocery
Eureka Eureka
HeineCare
Case Studies Food & Beverage Sports and Games

HeineCare

tiers
Experiential Marketing, Consumption Rituals, Digital-Physical Integration, Risk Mitigation, Sustainable Merchandise, Non-Alcoholic Alternatives
Eureka Eureka
The Tribe Taster: Nostalchic Wavers

The Tribe Taster: Nostalchic Wavers

members
The Tribe Taster: Insights by Antropomedia into consumer tribes, their rituals, trends & case studies—decode cultural niches shaping modern markets.
Eureka Eureka
Kimpton Fitzroy
Case Studies Food & Beverage Luxury

Kimpton Fitzroy

tiers
Synaesthesia, Multisensory Marketing, Experiential Consumption, Luxury Hospitality, Sensory Branding, Chromesthesia
Eureka Eureka
Ben & Jerry's & MoveOn
Case Studies Food & Beverage Social Awareness

Ben & Jerry's & MoveOn

tiers
Corporate Activism, Political Consumerism, Brand Citizenship, Cultural Branding, Civic Engagement, Cause-Related Marketing
Eureka Eureka
Chobani
Case Studies Ecology and Sustainability Food & Beverage Social Awareness

Chobani

tiers
Corporate Social Innovation, Food Security, Disaster Preparedness, Nutritional Equity, Shelf-Stable Technology, Brand Citizenship
Eureka Eureka
KFC & Hatch
Case Studies Food & Beverage Health & Wellbeing

KFC & Hatch

tiers
Sensory Marketing, Cross-Category Collaborations, Sonic Branding, Commodified Wellness, Sleep Economy, Experiential Consumption
Eureka Eureka
Turkish Airlines
Case Studies Mobility and Transport Food & Beverage Art & Culture Travel and Outdoors

Turkish Airlines

tiers
Heritage Gastronomy, Brand Anthropology, Cultural Consumption, Culinary Tourism, Experiential Marketing, Archaeological Sponsorship
Eureka Eureka
Gatorade
Case Studies Food & Beverage Health & Wellbeing Technology

Gatorade

tiers
Algorithmic Wellness, Digital Embodiment, Personalized Hydration, Sports Technology, Brand Extension, AI Coaching
Eureka Eureka
Tecate Beer
Case Studies Food & Beverage Technology

Tecate Beer

tiers
Digital Social Facilitation, Micro-Consumption Moments, Scheduling Synchronization Technology, Liquid Sociality, Brand Utility, Temporal Coordination.
Eureka Eureka
Savor
Case Studies Food & Beverage Ecology and Sustainability

Savor

tiers
Precision Fermentation, Alternative Proteins, Sustainable Food Systems, Venture Capital, Biotechnology, Climate Innovation
Eureka Eureka
Die Null
Case Studies Food & Beverage Health & Wellbeing

Die Null

tiers
Alcohol-Free Consumption, Cultural Ritual Transformation, Urban Space Revitalization, Health-Conscious Alternatives, Consumption Identity, Social Design Intervention
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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