Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.

Costco

members

Costco, Fertility Care, Retail Disruption, Membership Economy, Healthcare Access

Alo

tiers

Tribal Branding, Consumer Culture, Wellness Economy, Experiential Marketing, Female Empowerment

Poca

tiers

Functional Branding, Category Semiotics, Consumer Culture, Wellness Innovation, Brand Positioning

Office Walker

tiers

Sustainable Design, Consumer Culture, Crowdfunding, Workplace Wellness, Material Rhetoric

Twin Health

tiers

Digital Twins, Metabolic Health, Datafication, Artificial Intelligence, Behavioral Change

VoiceMed

tiers

Vocal Biomarkers, Digital Health, Datafication, Respiratory Monitoring, Ai Diagnostics

Solera Health

tiers

Digital Health, Platform Orchestration, Behavioral Health, Algorithmic Matching, Consumer Experience

Vivos Therapeutics, SoundHealth

tiers

Sleep Wearables, Datafication, Voice Biomarkers, Consumer Health Technology, Clinical Distribution

Reebok

tiers

Brand Semiotics, Wearable Technology, Consumer Culture, Quantified Self, Digital Strategy

Map Project Office, Lovelace Research

tiers

Cognitive Bloom, Ai Wellness, Affective Computing, Speculative Design, Embodied Cognition

OneCourt

members

Inclusive Design, Haptic Technology, Fan Experience, Accessibility, Sensory Innovation

NextSense

members

Quantified Self, Datafication, Biometric Wearables, Sleep Technology, Consumer Culture