Case Studies Food & Beverage Art & Culture Film & TV Entertainment Coca-Cola's NFC Mini CD at Rock in Rio tiers Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Nostalgia, Symbolic Consumption Adriana Chiñas
Case Studies Banking & Financial Services Health & Wellbeing Aditya Birla Health Insurance tiers Consumer Culture, Health Capital, Symbolic Consumption, Social Identity, Datafication, Brand Semiotics Adriana Chiñas
Case Studies Social Media Technology Meta Brings Threads to VR tiers Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Consumption Adriana Chiñas