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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
Craic Health & the NHS
Case Studies Social Awareness Health & Wellbeing

Craic Health & the NHS

tiers
Comedy Intervention, Social Prescription, Mental Health, Arts-Based Therapy, Community Wellbeing, UK Healthcare
Eureka Eureka
Black Tomato
Case Studies Travel and Outdoors Luxury Health & Wellbeing

Black Tomato

tiers
Luxury Travel, Emotional Branding, AI Personalization, Experiential Marketing, Consumer Engagement, Algorithmic Curation
Eureka Eureka
Crank Gym & Men's Circle
Case Studies Health & Wellbeing Sports and Games Business To Business

Crank Gym & Men's Circle

tiers
Emotional Intelligence, Men’s Health, Peer Support, Fitness Industry, Masculinity, Brand Differentiation
Eureka Eureka
LidL GB & TikTok Shop
Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Eureka Eureka
Steppin
Case Studies Health & Wellbeing Technology

Steppin

tiers
Screen Addiction, Behavioral Intervention, Digital Wellness, Gamification, Activity Tracker, App Economy
Eureka Eureka
Seoul Tonic
Case Studies Food & Beverage Health & Wellbeing

Seoul Tonic

tiers
Seoul Tonic, Korean Pear, Recovery Drink, Transcultural Branding, Wellness Beverage, Semiotics
Eureka Eureka
Apple Health Study
Case Studies Technology Health & Wellbeing Learning and Teaching

Apple Health Study

tiers
Apple Health, Digital Wellbeing, Wearable Technology, Biometric Data, Health Research, Datafication
Eureka Eureka
Alo Yoga & Roblox
Case Studies Retail and Shopping Health & Wellbeing Avatar Business To Business

Alo Yoga & Roblox

tiers
Metaverse Marketing, Virtual Servicescape, Digital Anthropology, Hybrid Retail, Gaming Culture, Brand Experience
Eureka Eureka
Equinox Hotels
Case Studies Luxury Travel and Outdoors Health & Wellbeing

Equinox Hotels

tiers
Sleep Tourism, Biometric Hospitality, Wellness Technology, Performance Culture, Luxury Experience, Health Optimization
Eureka Eureka
Harley-Davidson
Case Studies Mobility and Transport Health & Wellbeing

Harley-Davidson

tiers
Motorcycle Culture, Preventive Healthcare, Brand Innovation, Service Design, Consumer Health, Masculine Identity
Eureka Eureka
Panasonic
Case Studies Health & Wellbeing Technology

Panasonic

tiers
Algorithmic Care, Family Wellness Technology, AI Coaching Systems, Digital Health Platforms, Intergenerational Technology, Smart Home Care
Eureka Eureka
Jane Fonda & Meta Quest
Case Studies Technology Health & Wellbeing

Jane Fonda & Meta Quest

tiers
Virtual Reality Fitness, Heritage Brand Strategy, Digital Transformation, Experiential Marketing, Consumer Nostalgia, Immersive Technology
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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