Case Studies Food & Beverage Banking & Financial Services Burguer King: The Midnight Hunger Pact tiers Brand Semiotics, Symbolic Consumption, Social Identity, Ritual, Digital Anthropology, Consumer Culture Adriana Chiñas
Case Studies Travel and Outdoors Banking & Financial Services Airbnb and the Commodification of Certainty tiers Consumer Behavior, Brand Semiotics, Loss Aversion, Platform Logics, Risk Commodification, Fintech, Payments, Guests, Cancel, Booking Adriana Chiñas
Case Studies Fashion and Apparel Business To Business Technology Barrelhand: The Anchor and the Void tiers Brand Semiotics, Essentialism, Memory Value, Consumer Culture, Social Identity, Watches, Aerospace Adriana Chiñas