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Antropomedia Express: Consumer Tribes
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Luxury

Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.
Jaguar
Case Studies Luxury Mobility and Transport

Jaguar

tiers
Luxury Rebranding, Cultural Positioning, Brand Heritage, Digital Semiotics, Consumer Polarization, Symbolic Capital
Eureka Eureka
Togg x TURK Fatih Tutak
Case Studies Luxury Mobility and Transport Food & Beverage Business To Business

Togg x TURK Fatih Tutak

tiers
Servicescape Design, Luxury Consumption, Brand Experience, Digital Personalization, Gastronomic Tourism, Experiential Marketing
Eureka Eureka
Yntegra Group
Case Studies Sports and Games Luxury

Yntegra Group

tiers
Floating Sports Infrastructure, Platform Urbanism, Elite Consumer Culture, Mobile Luxury Assets, Maritime Tourism Innovation, Sustainable Premium Recreation
Eureka Eureka
Wildpicureans
Consumer Tribes Travel and Outdoors Luxury Health & Wellbeing

Wildpicureans

public
Consumer Tribe: Wildpicureans
Eureka Eureka
Shiseido 4D Experience
Case Studies Luxury Personal Aesthetics Retail and Shopping

Shiseido 4D Experience

tiers
Immersive Retail, Servicescape Design, Luxury Branding, Sensory Marketing, Cultural Authenticity, Premium Cosmetics
Eureka Eureka
Axiom Space & Prada
Case Studies Business To Business Fashion and Apparel Luxury Personal Aesthetics

Axiom Space & Prada

tiers
Luxury Brand Collaboration, Aerospace Materials Innovation, Fashion Technology Convergence, Space Exploration Design, Cross Industry Partnership, Technical Luxury Applications
Eureka Eureka
LVMH Environmental Education Center
Case Studies Luxury Ecology and Sustainability Learning and Teaching

LVMH Environmental Education Center

tiers
Environmental Education, Luxury Brand Semiotics, Corporate Sustainability, Cultural Capital, Spatial Strategy, Consumer Culture Theory
Eureka Eureka
Neorich Speedsters
Consumer Tribes Luxury

Neorich Speedsters

public
Consumer Tribe: Neorich Speedsters
Eureka Eureka
Philotimo-Preneurs
Consumer Tribes Travel and Outdoors Luxury

Philotimo-Preneurs

public
Consumer Tribe: Philotimo-Preneurs
Eureka Eureka
Uber Safari
Case Studies Travel and Outdoors Mobility and Transport Luxury

Uber Safari

tiers
Platform Capitalism, Experiential Consumption, Wildlife Tourism, Digital Curation, Sharing Economy, Cultural Commodification
Eureka Eureka
Pandora
Case Studies Luxury Ecology and Sustainability Fashion and Apparel

Pandora

tiers
Sustainable Luxury, Material Culture, Brand Semiotics, Environmental Positioning, Circular Economy, Corporate Sustainability
Eureka Eureka
Lamborghini
Case Studies Luxury Mobility and Transport

Lamborghini

tiers
Luxury Brand Communities, Gendered Consumption, Automotive Marketing, Consumer Tribes, Experiential Marketing, Brand Identity
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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