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Luxury

Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.
Paul Smith
Case Studies Luxury Fashion and Apparel Retail and Shopping

Paul Smith

tiers
Loyalty, Omnichannel, Gamification, Semiotics, Consumer behavior
Eureka Eureka
Guerlain
Case Studies Personal Aesthetics Art & Culture Luxury

Guerlain

tiers
Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival
Eureka Eureka
Joby Aviation
Case Studies Mobility and Transport Travel and Outdoors Luxury

Joby Aviation

tiers
Evtol, Platformization, Urban air mobility, Consumer semiotics, Governance
Eureka Eureka
Condé Nast
Case Studies Luxury Retail and Shopping Fashion and Apparel

Condé Nast

tiers
Vette, Condé Nast, Creator commerce, Platform economy, Digital retail
Eureka Eureka
Koyia
Case Studies Health & Wellbeing Personal Aesthetics Luxury

Koyia

tiers
Perfumery, Phytoncides, Alternative currency, Consumer experience, Luxury
Eureka Eureka
Bleu de Chanel L’Exclusif
Case Studies Film & TV Entertainment Luxury Personal Aesthetics

Bleu de Chanel L’Exclusif

tiers
Chanel, Bleu, Pop-up, Multisensory, China, Asia Pacific
Eureka Eureka
Ameyalli
Case Studies Luxury Travel and Outdoors Health & Wellbeing

Ameyalli

tiers
Platforms, Intermediation, Algorithmic governance, Real estate, Consumer trust
Eureka Eureka
The Plaza New York
Case Studies Luxury Sports and Games Fashion and Apparel

The Plaza New York

tiers
Lacoste, The Plaza New York, Tennis, Experiences, Brand semiotics
Eureka Eureka
Valentino Beauty
Case Studies Luxury Personal Aesthetics

Valentino Beauty

tiers
Valentino Beauty, Studio 54, Fragrance, Luxury, Narrative
Eureka Eureka
Fari Islands
Case Studies Real Estate & Construction Travel and Outdoors Luxury

Fari Islands

tiers
Maldives, Floating solar, Prefabrication, Luxury hospitality, Renewable energy
Eureka Eureka
Ariodante
Case Studies Luxury Travel and Outdoors

Ariodante

tiers
Luxury experience, Immersive theater, Cultural capital, UHNW, Paris
Eureka Eureka
Hermès
Case Studies Luxury Fashion and Apparel Art & Culture Personal Aesthetics

Hermès

tiers
Hermès, Mystery at the grooms, Servicescape, Participation, Brand narrative
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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