Mobility and Transport

Some collective identities revolve around a passion for automobiles, for example. There are also truck drivers who are proud of their guild or bike riders who opt for green mobility. These ways of experiencing the relationship between mobility and transportation fit into this category.

Nissan

tiers

Rewilding, Corporate Environmental Responsibility, Biodiversity Conservation, Sustainable Manufacturing, Industrial Ecology, Brand Sustainability

Jet Blue

tiers

Platform Economy, Digital Payments, Consumer Culture, Airline Innovation, Payment Integration, Cultural Convergence

Yango, COFINA & Yabx

tiers

Platform Capitalism, Algorithmic Credit Scoring, Gig Economy Finance, Digital Financial Inclusion, Alternative Credit Assessment, Fintech Integration

Toyota Woven City

tiers

Smart Cities, Platform Urbanism, Corporate Governance, Living Laboratory, Digital Infrastructure, Urban Innovation

Jaguar

tiers

Luxury Rebranding, Cultural Positioning, Brand Heritage, Digital Semiotics, Consumer Polarization, Symbolic Capital

Togg x TURK Fatih Tutak

tiers

Servicescape Design, Luxury Consumption, Brand Experience, Digital Personalization, Gastronomic Tourism, Experiential Marketing

Audi Vietnam

tiers

Electroencephalogram Marketing, Automotive Neuromarketing, Consumer Neuroscience, Luxury Vehicle Psychology, Implicit Purchase Measurement, Emotional Resonance Technology

Taobao & Xiaomi Auto

tiers

Virtual Reality Commerce, Digital Twin Technology, Automotive Retail Innovation, Extended Reality Shopping, Consumer Experience Design, Immersive E-commerce