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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Koyia
Case Studies Health & Wellbeing Personal Aesthetics Luxury

Koyia

tiers
Perfumery, Phytoncides, Alternative currency, Consumer experience, Luxury
Eureka Eureka
Vinted, Prime Video
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Food & Beverage

Vinted, Prime Video

tiers
Vinted, Re/Style, Circular fashion, Brand semiotics, Consumer culture, Sustainability, Reality Show
Eureka Eureka
UK Government and TikTok
Case Studies Personal Aesthetics Social Awareness Social Media

UK Government and TikTok

tiers
Cosmetic tourism, Risk communication, Influencer marketing, Regulation, Public health
Eureka Eureka
Spotify & Nike
Case Studies Sports and Games Social Awareness Business To Business Health & Wellbeing

Spotify & Nike

tiers
Spotify, Nike, Teen girls, Mental health, Music
Eureka Eureka
Bleu de Chanel L’Exclusif
Case Studies Film & TV Entertainment Luxury Personal Aesthetics

Bleu de Chanel L’Exclusif

tiers
Chanel, Bleu, Pop-up, Multisensory, China, Asia Pacific
Eureka Eureka
Neutrogena #BookTok
Case Studies Personal Aesthetics Social Media

Neutrogena #BookTok

tiers
Neutrogena, Kenvue, Serena Kerrigan, Booktok, Vitamin C serum
Eureka Eureka
USP Solutions
Case Studies Technology Personal Aesthetics

USP Solutions

tiers
Skincare, Demonstration, Phygital, Trust, Evidence
Eureka Eureka
Doppl
Case Studies Personal Aesthetics Retail and Shopping Technology

Doppl

tiers
Predictive media, Virtual try-on, Brand semiotics, Digital anthropology, Consumer behavior
Eureka Eureka
Lush Cosmetics
Case Studies Social Awareness Retail and Shopping Personal Aesthetics

Lush Cosmetics

tiers
Lush Cosmetics, Ethical consumption, Brand semiotics, Corporate activism, Humanitarian aid
Eureka Eureka
CASETiFY
Case Studies Personal Aesthetics Technology Art & Culture

CASETiFY

tiers
Casetify, Mauritshuis, Vermeer, Wearable tech, Brand semiotics
Eureka Eureka
Wild
Case Studies Personal Aesthetics Ecology and Sustainability

Wild

tiers
Sustainability, Refillable packaging, Material semiotics, User experience, Personal care
Eureka Eureka
Valentino Beauty
Case Studies Luxury Personal Aesthetics

Valentino Beauty

tiers
Valentino Beauty, Studio 54, Fragrance, Luxury, Narrative
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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