Olaplex
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Using a phony product, a beauty brand takes on TikTok's dupe culture.
The prestige haircare firm Olaplex, which…
Flagship
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Influencers and producers can use Flagship's virtual stores to sell their products.
Through the provision of pre-made virtual…
Refinery29 & Twitch
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A new live shopping experience is coming to Twitch, brought to you by Refinery29.
Refinery29, a worldwide digital media and…
More Tech-savvy Buyers Worldwide Than In 2022
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📈68% of global shoppers are more comfortable with technologies compared to 2022. https://www.wundermanthompson.com/insight/the-future-shopper-report-2023
Wunderman Thompson,…
Social Media For Product Research (EU)
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📈57% of Europeans use YouTube for product research, with Facebook (43%) and Instagram (40%) close behind, while TikTok lags at…
Global Consumers Trust Brands That Confess Faults
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📈69% of consumers worldwide say brands that own their mistakes are trustworthy, and Brands can also win their trust through…
Les Mains de Mamie
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A group of French grandmothers knit ultra-ethical jumpers..
All of the sweaters sold by Les Mains de Mamie, a startup…
Diptyque
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The renowned candles of Diptyque have served as inspiration for a line of home goods.
The premium fragrance brand Diptyque…
Dell 'Luna device'
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Laptops based on Dell's modular design can be taken apart in seconds.
The most recent iteration of Dell&…
Brands Must Reflect Consumer Values (LATAM)
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📈68% of Brazilian and 61% of Mexican consumers say it is important that a retailer's brand values, such…
Brands can support good causes and generate money
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📈80% of consumers globally think it's possible for a brand to support a good cause and make money…
The Basis for Brand Loyalty
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📈39% of consumers stay loyal to their favorite brands due to regular discounts, incentives, and rewards. https://emarsys.com/learn/…