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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Arthritis UK
Case Studies Social Awareness Health & Wellbeing Social Media

Arthritis UK

tiers
Arthritis UK, TikTok, Dance Campaign, Consumer Tribes, Digital Activism
Eureka Eureka
World Business Council for Sustainable Development (WBCSD)
Case Studies Social Awareness Ecology and Sustainability

World Business Council for Sustainable Development (WBCSD)

tiers
Circularity, Metrics, Governance, Sustainability, Business Performance
Eureka Eureka
Royco
Eurekas Food & Beverage Social Awareness

Royco

members
Unilever Indonesia, Royco, Seasoning, Nutrition, Cultural Branding, Government
Eureka Eureka
Airbnb & MOPAC
Eurekas Social Awareness Business To Business

Airbnb & MOPAC

members
Airbnb, Domestic Violence, Platform Humanitarianism, Urban Governance, Hospitality Sector
Eureka Eureka
Musicians Making a Difference (MMAD)
Eurekas Art & Culture Social Awareness

Musicians Making a Difference (MMAD)

members
Hip-Hop, Rehabilitation, Radio, Youth Justice, Digital Culture, Government
Eureka Eureka
SM Supermalls
Case Studies Social Awareness Retail and Shopping

SM Supermalls

tiers
Neurodiversity, Servicescape, Retail Design, Brand Strategy, Consumer Culture
Eureka Eureka
Charles White Park
Case Studies Real Estate & Construction Social Awareness

Charles White Park

tiers
Disney, Public Space, Community, Wildfire, Philanthropy, LA Fires
Eureka Eureka
The Rockefeller Foundation
Case Studies Social Awareness Ecology and Sustainability

The Rockefeller Foundation

tiers
Adaptation, Resilience, Philanthropy, Climate Justice, Urban Governance
Eureka Eureka
Food System Innovations
Case Studies Food & Beverage Social Awareness Ecology and Sustainability

Food System Innovations

tiers
AI, Sustainable Proteins, Food Systems, Consumer Culture, Plant-Based
Eureka Eureka
Jollibee
Case Studies Social Awareness Food & Beverage

Jollibee

tiers
Jollibee, Jolliskwela, Literacy, Volunteerism, Brand purpose
Eureka Eureka
Mooie Boules
Case Studies Travel and Outdoors Social Awareness

Mooie Boules

tiers
Mooie Boules, Mooie Buurt, Hospitality, Social cohesion, Platform commons
Eureka Eureka
GoFundMe
Eurekas Social Awareness

GoFundMe

members
Philanthropy, Digital gifting, Donor-advised fund, Platform economy, Consumer psychology, Crowdsourcing & Crowdfunding
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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