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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Allswell
Case Studies Social Awareness Health & Wellbeing

Allswell

tiers
Allswell, Lgbtq+ mental health, Affirming care, Teletherapy, Trauma treatment
Eureka Eureka
FORZA10
Case Studies Food & Beverage Social Awareness Ecology and Sustainability

FORZA10

tiers
Cat food, Invasive species, Blue crab, Supply chain, Sustainability
Eureka Eureka
De Wachtkamer
Case Studies Real Estate & Construction Social Awareness

De Wachtkamer

tiers
Design, Privacy, Modularity, Refugee shelters, Circularity
Eureka Eureka
Breda University of Applied Sciences
Case Studies Social Awareness Food & Beverage Ecology and Sustainability Health & Wellbeing

Breda University of Applied Sciences

tiers
FUEL Project, BUas, Institutional Catering, Nudging, Behavior Change
Eureka Eureka
Embrapa
Case Studies Social Awareness Food & Beverage

Embrapa

tiers
Embrapa, Indigenous sovereignty, Food security, Territorial governance, Agroecology
Eureka Eureka
Climate TRACE
Eurekas Social Awareness Ecology and Sustainability Health & Wellbeing

Climate TRACE

members
Air pollution, Pm2.5, Climate trace, Health outcomes, Data justice, Carbon Tracking
Eureka Eureka
Netflix Famous Last Words
Case Studies Film & TV Entertainment Social Awareness

Netflix Famous Last Words

tiers
Legacy, Parasociality, Temporality, Datafication, Streaming
Eureka Eureka
ICONIQ Impact
Case Studies Social Awareness Health & Wellbeing

ICONIQ Impact

tiers
Women’s health, Collaborative philanthropy, Systems change, Digital health, Policy reform
Eureka Eureka
Cute Press & Wolf BKK
Case Studies Personal Aesthetics Social Awareness

Cute Press & Wolf BKK

tiers
Beauty, Inclusivity, Semiotics, Consumer culture, Cosmetics, Thailand
Eureka Eureka
Metropolitan Museum of Art
Eurekas Art & Culture Social Awareness

Metropolitan Museum of Art

members
Indigenous sovereignty, Digital heritage, Museum practice, Semiotics, Audience engagement, Augmented Reality
Eureka Eureka
Pfizer
Case Studies Social Awareness Health & Wellbeing

Pfizer

tiers
Migraine, Public health, Brand strategy, Pharmaceutical, Consumer behavior
Eureka Eureka
Asda & TikTok Shop
Case Studies Retail and Shopping Business To Business Social Awareness Social Media

Asda & TikTok Shop

tiers
Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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