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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Pfizer
Case Studies Social Awareness Health & Wellbeing

Pfizer

tiers
Migraine, Public health, Brand strategy, Pharmaceutical, Consumer behavior
Eureka Eureka
Asda & TikTok Shop
Case Studies Retail and Shopping Business To Business Social Awareness Social Media

Asda & TikTok Shop

tiers
Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding
Eureka Eureka
Tokyo Metropolitan Government
Case Studies Social Awareness Technology

Tokyo Metropolitan Government

tiers
Preparedness, Predictive Media, Risk Communication, Public Trust, Government
Eureka Eureka
Aloqia
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability

Aloqia

tiers
Foundstock, Deadstock, Traceability, Certification, Compliance
Eureka Eureka
Colossal
Case Studies Luxury Fashion and Apparel Social Awareness

Colossal

tiers
Fashion, Philanthropy, Celebrity, Platform, Semiotics, Elton John
Eureka Eureka
Länsförsäkringar Göteborg och Bohuslän
Case Studies Banking & Financial Services Social Media Social Awareness

Länsförsäkringar Göteborg och Bohuslän

tiers
Financial literacy, Brand semiotics, Consumer culture, Fintech, Public value
Eureka Eureka
Shopee
Case Studies Retail and Shopping Social Awareness

Shopee

tiers
Shopee, Instituto Vakinha, Pedido mágico, Gift economy, Gen Z
Eureka Eureka
Screen Scotland
Case Studies Social Awareness Film & TV Entertainment Learning and Teaching

Screen Scotland

tiers
Film education, Moving-image literacy, Prosumption, Talent pipeline, Curriculum
Eureka Eureka
Nosh.bio
Case Studies Food & Beverage Ecology and Sustainability Social Awareness

Nosh.bio

tiers
Koji protein, Hybrid meat, Flexitarianism, Semiotics, Food tech
Eureka Eureka
Save the Orange
Case Studies Social Awareness Food & Beverage Learning and Teaching Technology

Save the Orange

tiers
Citrus greening, Generative AI, Supply chain, Brand semiotics, Risk governance, Minute Maid
Eureka Eureka
Comme il faut
Case Studies Fashion and Apparel Social Awareness

Comme il faut

tiers
Humanitarian advocacy, Brand semiotics, Conflict communication, Social media, Consumer culture
Eureka Eureka
Vinted, Prime Video
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Food & Beverage

Vinted, Prime Video

tiers
Vinted, Re/Style, Circular fashion, Brand semiotics, Consumer culture, Sustainability, Reality Show
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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