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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Letzte Generation
Case Studies Travel and Outdoors Social Awareness

Letzte Generation

tiers
Digital Activism, Algorithmic Resistance, Climate Visualization, Platform Governance, Tourism Futures, Environmental Semiotics
Adriana Chiñas Adriana Chiñas
LEGO Inclusive Play
Case Studies Learning and Teaching Social Awareness

LEGO Inclusive Play

tiers
Disability Representation, Inclusive Play, Non-Visible Disabilities, Social Model, Material Semiotics, Bridging Capital
Adriana Chiñas Adriana Chiñas
Renault
Case Studies Mobility and Transport Social Awareness

Renault

tiers
Mobility Justice, Access Economy, Transportation Equity, Employment Barriers, Consumption Democratization, Socially Responsible Branding
Adriana Chiñas Adriana Chiñas
The Ordinary
Case Studies Personal Aesthetics Social Awareness

The Ordinary

tiers
Flexible Pricing Strategies, Consumer Empowerment, Solidarity Economics, Brand Accessibility, Inflation Response, Conscious Consumption
Adriana Chiñas Adriana Chiñas
Queensland Government
Case Studies Mobility and Transport Social Awareness

Queensland Government

tiers
Flat-rate Transport, Mobility Economics, Public Service Innovation, Economic Accessibility, Urban Mobility Patterns, Fare Decommodification
Adriana Chiñas Adriana Chiñas
e.l.f. Beauty 'Dupe That'
Case Studies Social Awareness Personal Aesthetics

e.l.f. Beauty 'Dupe That'

tiers
Corporate Social Responsibility, Ethical Consumption, Competitive Altruism, Institutional Isomorphism, Beauty Industry, Brand Activism
Adriana Chiñas Adriana Chiñas
Unilever Brasil
Case Studies Social Awareness Personal Aesthetics

Unilever Brasil

tiers
Anti-racist Marketing, Institutional Ethnography, Cultural Capital, Corporate Social Responsibility, Representational justice, Consumer Identity Politics
Adriana Chiñas Adriana Chiñas
Moo Deng
Case Studies Learning and Teaching Social Awareness Business To Business

Moo Deng

tiers
Digital Anthropomorphism, Public Health Semiotics, Brand Ritualization, Parasocial Relationships, Children's Health Education, Animal Celebrity Endorsement
Adriana Chiñas Adriana Chiñas
Majazz Project
Case Studies Art & Culture Social Awareness

Majazz Project

tiers
Sound archive, Cultural reclamation, Decolonial practice, Sonic heritage, Counter-archiving, Community preservation
Adriana Chiñas Adriana Chiñas
Nissan & Akachan Honpo
Case Studies Mobility and Transport Social Awareness Business To Business

Nissan & Akachan Honpo

tiers
Technological animism, Ambient intelligence, Emotional design, Ritual consumption, Family dynamics, Automotive experience
Adriana Chiñas Adriana Chiñas
Mind & Netflix
Case Studies Film & TV Entertainment Social Awareness

Mind & Netflix

tiers
Experiential Retail, Transmedia Merchandising, Cause-Related Marketing, Fandom Materiality, Ephemeral Commerce, Parasocial Consumption
Adriana Chiñas Adriana Chiñas
GoFundMe & Meta
Case Studies Social Awareness Social Media

GoFundMe & Meta

tiers
Platform Philanthropy, Digital Altruism, Networked Giving, Attention Economy, Algorithmic Charity, Social Media Fundraising
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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