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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
PUMA
Case Studies Fashion and Apparel Ecology and Sustainability Learning and Teaching Social Awareness

PUMA

tiers
United States, Europe, Conference of the People, sustainability, Alice Aedy, Andrew Burgess, Luke Jaque-Rodney, Jade Roche
Adriana Chiñas Adriana Chiñas
RCGD Global & Fashion Takes Action
Case Studies Fashion and Apparel Ecology and Sustainability Learning and Teaching Business To Business

RCGD Global & Fashion Takes Action

tiers
Fashion Impacts 101, Canada, sustainable fashion, films, design
Adriana Chiñas Adriana Chiñas
H&M & thredUP
Case Studies Fashion and Apparel Business To Business Social Awareness Ecology and Sustainability

H&M & thredUP

tiers
United States, second-hand clothes, shopping experience, designer lines, resales
Adriana Chiñas Adriana Chiñas
Vivobarefoot
Case Studies Fashion and Apparel Personal Aesthetics Technology Social Awareness

Vivobarefoot

tiers
Vivobarefoot, United Kingdom, Germany, United States, 3D printers, scans, circular economy
Adriana Chiñas Adriana Chiñas
Zellerfeld
Case Studies Fashion and Apparel Personal Aesthetics Technology Social Awareness

Zellerfeld

tiers
United States, 3D-printed shoemaker, personalized footwear, machine-washable shoes, design
Adriana Chiñas Adriana Chiñas
Lidl UK
Case Studies Fashion and Apparel Food & Beverage Retail and Shopping Social Awareness

Lidl UK

tiers
Rental Business, Supermarket, UK, Lending Service, Recycling, Non Profit
Adriana Chiñas Adriana Chiñas
JanSport
Case Studies Fashion and Apparel Social Awareness

JanSport

tiers
Crossbody backpacks, United States, Inclusion,Diversity, Mobility Impairments
Adriana Chiñas Adriana Chiñas
Ekn
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability

Ekn

tiers
Sneakers, Footwear, Bangladesh, Portugal, Jackfruit, Organic, Eco-friendly
Adriana Chiñas Adriana Chiñas
Nike & Olympic Refuge Foundation
Case Studies Fashion and Apparel Social Awareness Health & Wellbeing Learning and Teaching

Nike & Olympic Refuge Foundation

tiers
Athletes, Inclusion, Diversity, France, Wellbeing, Mentorship
Adriana Chiñas Adriana Chiñas
Nike & Dove
Case Studies Personal Aesthetics Social Awareness Learning and Teaching Health & Wellbeing

Nike & Dove

tiers
The Body Confident Sport, Body Confidence, Self Esteem, Sports, United States, Teenage Girls
Adriana Chiñas Adriana Chiñas
Fortnite
Case Studies Technology Social Awareness

Fortnite

tiers
Fortnite, Voices of the Forgotten, Holocaust, Virtual World, Metaverse
Adriana Chiñas Adriana Chiñas
Future Chicken
Case Studies Technology Health & Wellbeing Social Awareness

Future Chicken

tiers
Future Chicken, CBC Kids, Catherine Winder, climate crisis, COP28 conference, Canada
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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