Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Lowe's & Mr. Beast

tiers

Lowe’s, Creator network, DIY, Platform strategy, Gen Z

Eureka

Case Studies Luxury Social Media

TuxedoSociety

tiers

Status, Access, Prosumption, Exclusivity, Platformization

Eureka

Case Studies Social Media Technology Learning and Teaching

Doubao

tiers

AI Coding, Repository Ingestion, Human-In-The-Loop, Platformization, Developer Workflow

Eureka

Case Studies Social Media Learning and Teaching

Youtube Youth Digital Wellbeing

tiers

Youtube, Youth, Wellbeing, Recommendations, Case study, Governance

Eureka

Case Studies Banking & Financial Services Social Media Learning and Teaching Business To Business

Maybank & TikTok Shop

tiers

Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs

Eureka

Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers

Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement

Eureka

Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

tiers

Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology

Eureka

Case Studies Social Media Retail and Shopping

Best Buy Influencers Program

tiers

Influencer Storefronts, Best Buy, Digital Retail, Brand Engagement, Platform Economy, Consumer Electronics

Eureka

Case Studies Social Media

Youtube Communities

tiers

Community Engagement, Platform Economy, User Generated Content, Digital Prosumption, Social Media Evolution, Content Creator Economy

Eureka

Case Studies Banking & Financial Services Luxury Social Media

Samphire Risk

tiers

Reputation Insurance, Cancel Culture, Digital Risk Management, Crisis Communications, Celebrity Protection, Social Media Liability

Eureka

Case Studies Social Media Retail and Shopping Business To Business

Primark & Pinterest

tiers

Visual Commerce, Consumer Co-creation, Digital Retail, Mood Board Marketing, Omnichannel Experience, Brand Collaboration

Eureka

Case Studies Mobility and Transport Social Awareness Social Media

Chilean Ministry of Transport

tiers

Semiotics, Behavioral Change, Cultural Symbols, Road Safety, Digital Distraction, Social Marketing

Eureka