Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Rare Beauty Secrets

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Rare Insider, Substack, Newsletter, Brand storytelling, Mental Health, Selena Gomez

Eureka

Case Studies Food & Beverage Social Media

Knorr

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Knorr, Unlimited time menu, Dupe culture, Fast food, Shoppable media

Eureka

Case Studies Fashion and Apparel Ecology and Sustainability Social Media

Tinder & Sami Miró

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Tinder, Sami Miró, Upcycling, Identity work, Recycling, Sustainability

Eureka

Case Studies Social Media Social Awareness

TikTok AMBER Alerts

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Amber alerts, Tiktok, NCMEC, Creator partnerships, Brand purpose

Eureka

Case Studies Social Media Real Estate & Construction Business To Business

Lowe's & Mr. Beast

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Lowe’s, Creator network, DIY, Platform strategy, Gen Z

Eureka

Case Studies Luxury Social Media

TuxedoSociety

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Status, Access, Prosumption, Exclusivity, Platformization

Eureka

Case Studies Social Media Technology Learning and Teaching

Doubao

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AI Coding, Repository Ingestion, Human-In-The-Loop, Platformization, Developer Workflow

Eureka

Case Studies Social Media Learning and Teaching

Youtube Youth Digital Wellbeing

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Youtube, Youth, Wellbeing, Recommendations, Case study, Governance

Eureka

Case Studies Banking & Financial Services Social Media Learning and Teaching Business To Business

Maybank & TikTok Shop

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Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs

Eureka

Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

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Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement

Eureka

Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

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Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology

Eureka

Case Studies Social Media Retail and Shopping

Best Buy Influencers Program

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Influencer Storefronts, Best Buy, Digital Retail, Brand Engagement, Platform Economy, Consumer Electronics

Eureka