Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

A24

tiers

Membership economy, Consumer tribalism, Cultural capital, Ritualized consumption, Brand community, Experiential marketing

Eureka

Case Studies Travel and Outdoors Social Media

Klook & TikTok

tiers

Platform capitalism, Parasocial relationships, Social commerce, Influencer marketing, Attention economy, Frictionless commerce

Eureka

Case Studies Social Awareness Social Media

GoFundMe & Meta

tiers

Platform Philanthropy, Digital Altruism, Networked Giving, Attention Economy, Algorithmic Charity, Social Media Fundraising

Eureka

Case Studies Social Awareness Social Media Health & Wellbeing

CoppaFeel!

tiers

Digital Health Communication, Algorithmic Intervention, Embodied Risk, Platform Affordances, Identity Performance, Health Literacy

Eureka

Case Studies Social Awareness Social Media

TikTok Change Makers

tiers

Digital Altruism, Platform Philanthropy, Creator Economy, Social Impact, Algorithmic Activism, Attention Redistribution

Eureka

Case Studies Social Media Art & Culture Business To Business

TikTok & Rock in Rio

tiers

Parasocial Relationships, Momentary Celebrity, Platform Rituals, Experiential Marketing, Identity Performance, Status Elevation

Eureka

Consumer Statistics Social Media Learning and Teaching

Educational Content Boosts Brand Engagement Across Key Areas

members

Global

Eureka

Consumer Statistics Social Media

Gen Z's Daily Screen Time Continues to Rise in the US

members

North America

Eureka

Consumer Statistics Learning and Teaching Social Media

Influencers Don't Check Facts

members

Global

Eureka

Consumer Statistics Social Media

Snapchat AR Lenses Gaining Popularity

members

Global

Eureka

Consumer Statistics Retail and Shopping Social Media

Social Media Shapes Smart Living Choices for Shoppers

members

Global

Eureka

Consumer Statistics Social Media

Youth Are Twice As Likely As Adults To Say Social Media Affects Their Identity

members

Global

Eureka