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Antropomedia Express: Consumer Tribes
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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Age UK
Case Studies Social Awareness Technology

Age UK

tiers
Algorithmic Authenticity, Brand Activism, Artificial Intelligence Marketing, Cultural Semiotics, Social Impact Campaigns, Digital Anthropology
Eureka Eureka
Vestiaire Collective AI
Case Studies Fashion and Apparel Technology Retail and Shopping

Vestiaire Collective AI

tiers
Algorithmic Curation, Digital Anthropology, Consumer Behavior, Platform Capitalism, Visual Recognition, Personalized Pricing
Eureka Eureka
Amazon India
Case Studies Social Media Technology

Amazon India

tiers
reator Economy, Platform Integration, Influencer Marketing, Digital Commerce, Content Creation, Surveillance Capitalism
Eureka Eureka
Fotile
Case Studies Technology Health & Wellbeing

Fotile

tiers
Smart Kitchen Technology, Artificial Intelligence Marketing, Chinese Consumer Culture, Health-Conscious Consumption, Algorithmic Personalization, Digital Domesticity
Eureka Eureka
Lowe's Digital Home Platform
Case Studies Real Estate & Construction Technology

Lowe's Digital Home Platform

tiers
Digital Platforms, Customer Loyalty, Home Maintenance, Surveillance Capitalism, Consumer Behavior, Retail Innovation
Eureka Eureka
Coperni
Case Studies Luxury Technology Fashion and Apparel

Coperni

tiers
Luxury Fashion, Digital Manufacturing, Brand Semiotics, Technological Innovation, Cultural Capital, Sustainable Production
Eureka Eureka
GOB
Case Studies Health & Wellbeing Technology

GOB

tiers
Biomaterial Innovation, Sustainable Consumer Products, Mycelium Technology, Environmental Semiotics, Material Culture Theory, Compostable Alternatives
Eureka Eureka
Olly
Case Studies Health & Wellbeing Technology

Olly

tiers
Menopause Marketing, Wellness Consumption, Corporate Femininity, Generational Targeting, Health Commodification, Workplace Wellness
Eureka Eureka
Billy Boy
Case Studies Health & Wellbeing Technology

Billy Boy

tiers
Digital Consent, Brand Innovation, Privacy Technology, Intimate Commerce, Consumer Protection, Sexual Health
Eureka Eureka
Calm Taptivities
Case Studies Health & Wellbeing Technology

Calm Taptivities

tiers
Digital Mindfulness, Scrolling Behavior, Meditation Apps, Interface Design, Wellness Technology, Behavioral Intervention
Eureka Eureka
CareYaya Health Technologies
Case Studies Health & Wellbeing Technology Social Awareness

CareYaya Health Technologies

tiers
Artificial Intelligence, Elder Care, Digital Companionship, Health Technology, Social Isolation, Algorithmic Intimacy
Eureka Eureka
Google Learning
Case Studies Learning and Teaching Technology

Google Learning

tiers
Algorithmic Learning, Conversational Interface, Educational Technology, Personalized Pedagogy, Digital Anthropology, Learning Analytics
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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