Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Hyundai Motor & Kia Robotics

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Wearable Robotics, Human Augmentation, Labor Anthropology, Embodied Technology, Exoskeletal Systems, Bionic Enhancement

STORM

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Algorithmic Knowledge Production, Digital Authorship, Expert Systems, Citation Automation, Techno-Semiotic Mediation, Distributed Epistemic Authority

Gatorade

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Algorithmic Wellness, Digital Embodiment, Personalized Hydration, Sports Technology, Brand Extension, AI Coaching

MyFitnessPal

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Digital Health Literacy, Embodied Knowledge, Algorithmic Wellness, Gut Microbiome, Consumer Health Platforms, Nutritional Pedagogy

Priceline

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Algorithmic Mediation, Voice Interface Anthropology, Digital Travel Planning, Human-AI Collaboration, Consumer Technology Adoption, Travel Service Personalization

Alibaba Cloud

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Digital Anthropomorphization, Algorithmic Labor, Organizational Identity, Human-AI Collaboration, Techno-Animism, Workforce Augmentation

Tecate Beer

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Digital Social Facilitation, Micro-Consumption Moments, Scheduling Synchronization Technology, Liquid Sociality, Brand Utility, Temporal Coordination.

Lunar

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Digital Banking Anthropology, Voice AI Interfaces, Financial Technology Ecosystems, Algorithmic Customer Experience, Banking Automation, Conversational Finance