
Located in Tokyo, Universal Music Japan has opened a retail superstore.
During the month of October 2023, Universal Music Japan opened a concept store in Tokyo that was four stories tall. The store will be a destination for music enthusiasts and artists signed to Universal Music Group (UMG). It will focus on fan experiences, product releases, and pop-up retail stores, such as RS No.9 HARAJUKU, which is the official apparel store of The Rolling Stones and the band's first global retail site. Japan, as reported by Universal Music Group (UMG), is the second largest music market in the world and leads the globe in terms of sales of physical music.
Consumer tribes that may relate to this case study:
Release Speechifiers
Consumer Tribe: Release Speechifiers

Audiophiles
Consumer Tribe: Audiophiles
