The AI spokesperson for the football club has entered the team.
Aguilas del América, a Mexican football soccer team, recruited an artificial intelligence avatar with the name "América" to serve as the club's spokeswoman in March of 2024. The female presenting character will work as a mediator between the men's and women's teams and their respective fans. She will ask the fans questions and publish the answers on social media. Additionally, she will conduct interviews with celebrities that are linked with the team. In addition, an early press release indicated that América will assist the players in the creation of self-promotional content on social media; however, particular specifics have not yet been published.
Consumer tribes that may relate to this case study:
Soccer Maniacs
Consumer Tribe: Soccer Maniacs
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GOATS
Consumer Tribe: GOATS
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Head Coaches
Consumer Tribe: Head Coaches
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Hot-Blood Supporters
Consumer Tribe: Hot-Blood Supporters
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