Eurekas Health & Wellbeing Technology Banking & Financial Services Circular: Ring 3 Combines Health Tracking and Contactless Payments members Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Affordances, Technology Acceptance Adriana Chiñas
Eurekas Health & Wellbeing Technology Huawei: Smartwatches Classify Diabetes Risk as Low, Medium or High members Consumer Culture, Brand Semiotics, Digital Anthropology, Preventive Health, Datafication, Social Identity Adriana Chiñas
Eurekas Health & Wellbeing Technology Soundcore: Sleep Earbuds Adjust Audio Using Overnight Heart Data members Symbolic Consumption, Datafication, Self-Tracking, Brand Semiotics, Social Identity, Case Study Adriana Chiñas
Eurekas Health & Wellbeing Technology Apple Watch: Readiness Interprets How Prepared Your Body Is Each Day members Datafication, Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Wearable Technology Adriana Chiñas
Eurekas Health & Wellbeing Technology Learning and Teaching Human Operator: Muscle Stimulation Lets AI Guide the Human Hand members Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Philosophy Of Technology, Human Augmentation Adriana Chiñas
Eurekas Health & Wellbeing Technology Amazfit: Dual-Sided Solar Charging for an Outdoor Smartwatch members Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Self-Optimization Adriana Chiñas
Case Studies Technology Social Media Avatar Meta: Ray-Ban Display Adds Photorealistic Avatars to WhatsApp Calls tiers Brand Semiotics, Symbolic Consumption, Digital Anthropology, Mediation, Social Identity, Consumer Culture Adriana Chiñas
Case Studies Sports and Games Health & Wellbeing Business To Business Les Mills x Adidas: 3,000 People Train Inside a Fitness Rave tiers Brand Community, Consumer Culture, Ritual Consumption, Social Identity, Brand Semiotics, Experiential Marketing Adriana Chiñas
Case Studies Technology Learning and Teaching CircuitMess: A DIY Phone You Can Build and Program tiers Consumer Co-Creation, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Product Design, Coding, 4G Mobile Adriana Chiñas
Case Studies Food & Beverage Technology Heineken: Turning Taste Preferences Into a Personalized Pour tiers Brand Semiotics, Symbolic Consumption, Co-Creation, Datafication, Consumer Identity, Digital Anthropology, Beer Adriana Chiñas
Case Studies Art & Culture Technology Radioposter: Paper Books With Soundtracks That Follow the Reader tiers Brand Semiotics, Symbolic Consumption, Digital Anthropology, Affordances, Social Identity, Consumer Culture Adriana Chiñas
Case Studies Travel and Outdoors Technology Business To Business Disney: Gemini Helps Guests Plan Walt Disney World Trips tiers Consumer Culture, Brand Semiotics, Digital Anthropology, Algorithm Aversion, Choice Architecture, Customer Experience, Travel Planner, Amusement Park Adriana Chiñas