Case Studies Social Awareness Ecology and Sustainability Fashion and Apparel Carrefour, E.Leclerc and Coopérative U tiers Eco-Score, Textile Sustainability, Consumer Behavior, Semiotic Strategy, Retail Innovation Adriana Chiñas
Case Studies Mobility and Transport Travel and Outdoors Real Estate & Construction Cabin Crew Village tiers Emirates, Cabin Crew Village, Workforce Investment, Brand Strategy, Service Culture Adriana Chiñas
Case Studies Luxury Fashion and Apparel Hermès Boombox Plume tiers Hermès, Boombox Plume, Luxury Brand Strategy, Craftsmanship, Consumer Culture Adriana Chiñas
Case Studies Real Estate & Construction Banking & Financial Services Redfin tiers Hypertext Marketing, Brand Semiotics, Consumer Ritual, Effort Heuristics, Archetypal Narrative Adriana Chiñas
Case Studies Health & Wellbeing Technology Climatic tiers Category Creation, Wellness Branding, Respiratory Health, Consumer Culture, Cultural Strategy Adriana Chiñas
Case Studies Banking & Financial Services Mobility and Transport Lemonade, Tesla tiers Autonomous Insurance, Algorithmic Underwriting, Platform Strategy, Telemetry Data, Consumer Trust Adriana Chiñas
Case Studies Fashion and Apparel Retail and Shopping JCPenney tiers Symbolic Consumption, Brand Semiotics, Consumer Ritual, Experiential Marketing, Emotional Branding Adriana Chiñas
Case Studies Technology Film & TV Entertainment Bad Bunny 101 tiers Duolingo, Bad Bunny, Cultural Branding, Hypertext Marketing, Consumer Engagement Adriana Chiñas
Case Studies Personal Aesthetics Retail and Shopping Concept4 tiers Cosmetics Packaging, Brand Semiotics, Consumer Co-Creation, Sustainability, Customization Adriana Chiñas
Case Studies Learning and Teaching Technology Anthropic tiers Anthropic, Claude Apps, Workflow Orchestration, Agentic Ai, Enterprise Integration Adriana Chiñas
Eurekas Ecology and Sustainability Social Awareness World Without Fossil Ads members Fossil Fuel Advertising, Normative Influence, Public Space Regulation, Brand Strategy, Sustainability Policy Adriana Chiñas
Eurekas Health & Wellbeing Social Awareness Eye & ENT Hospital of Fudan University members Healthcare Accessibility, Digital Transformation, Telemedicine, Mobile Infrastructure, Organizational Innovation Adriana Chiñas