Eurekas Art & Culture Technology Overtune members Music Creation, Virtual Studio, Roblox, Consumer Culture, Platformization Adriana Chiñas
Eurekas Avatar Fashion and Apparel VLGE members Roblox, VLGE, Virtual Worlds, Immersive Commerce, Consumer Culture Adriana Chiñas
Case Studies Personal Aesthetics Health & Wellbeing Vow tiers Exosomes, Cultured Beauty, Bioeconomy, Brand Semiotics, Skin Health Adriana Chiñas
Case Studies Travel and Outdoors Fashion and Apparel The Standard tiers Luxury, Travel, Semiotics, Brand Strategy, Consumer Culture Adriana Chiñas
Case Studies Social Media Learning and Teaching Technology YouTube India tiers YouTube, India, AI Tools, Education, Platform Adriana Chiñas
Case Studies Retail and Shopping Miniso tiers Miniso Land, Retail Design, IP Strategy, Consumer Experience, Brand Ecosystem Adriana Chiñas
Case Studies Social Awareness Health & Wellbeing Social Media Arthritis UK tiers Arthritis UK, TikTok, Dance Campaign, Consumer Tribes, Digital Activism Adriana Chiñas
Case Studies Luxury Mobility and Transport Food & Beverage Business To Business McDonald's China and Mercedes-Benz tiers McDonald’s China, Mercedes-Benz, Cross-Brand Collaboration, Luxury, Consumer Culture Adriana Chiñas
Case Studies Retail and Shopping Food & Beverage IKEA SMAKFEST tiers Meatball, IKEA, Immersive, Servicescape, Brand Adriana Chiñas
Case Studies Health & Wellbeing Technology Relay tiers Digital Asceticism, Mormonism, Pornography, Platform Design, Consumer Behavior Adriana Chiñas
Case Studies Fashion and Apparel Food & Beverage Banking & Financial Services Business To Business Taco Bell & Venmo tiers Venmo, Taco Bell, Wearable, Fintech, Consumer Culture Adriana Chiñas
Case Studies Social Media Business To Business Film & TV Entertainment Vox & Patreon tiers Vox, Patreon, Platform Capitalism, Creator Economy, News Adriana Chiñas
