Adriana Chiñas

Adry is an Innovation Analyst at Antropomedia. With a Master's Degree in Digital Business Analytics and Big Data, her work translates consumer behavior, cultural shifts, and emerging business ideas into editorial insights for evolving industries.

6719 posts

When Art Makes the First Move

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Cultural Marketing, Brand Semiotics, Urban Strategy, Consumer Engagement, Digital Out-Of-Home

Sun Tags

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Corona Cero, Sun Tags, Cultural Branding, Experiential Marketing, Consumer Engagement

LEGO's Formula 1 Metro Activation

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Brand Semiotics, Experiential Marketing, Consumer Culture, Digital Amplification, Urban Activation

Scotiabank, Casa

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Fintech, Consumer Loyalty, Digital Payments, Brand Strategy, Housing Finance

OEFY: Chewing Through Culture

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Brand Semiotics, Consumer Culture, Digital Marketing, Mars Snacking, Hypertext Campaigns

R3 Bio and the Bioethics of Engineered Organ Sacks

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Bioethics, Biocapital, Organ Engineering, Interspecies Hybridity, Biotechnology

Dunkin' & Vera Wang

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Dunkin', Vera Wang, Brand Semiotics, Consumer Culture, Luxury Branding

Newgrounds Roulette

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Digital Culture, Internet Nostalgia, Participatory Media, Content Curation, Platform Studies

Neon Mobile

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Case Study, Data Commodification, Platform Economy, Conversational Data, Consumer Privacy, Artificial Intelligence

Coach & Penguin Random House

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Brand Semiotics, Consumer Culture, Storytelling, Luxury Branding, Digital Anthropology

Lagunitas & TikTok Shop

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Social Commerce, Tribal Marketing, Brand Extension, Pet Culture, Digital Strategy

Lindt Canada

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Brand Semiotics, Digital Anthropology, Consumer Culture, Augmented Reality, Cultural Branding