There is a new sportswear brand that has released biodegradable joggers and sweatshirts.
Champion, a sports apparel manufacturer located in Italy, has recently debuted its Eco Future Reverse Weave collection. This collection includes joggers and hoodies that are made of biodegradable materials and are designed to dissolve over time. The sweatshirts are manufactured from cotton that is cultivated in the United States and CiCLO polyester, which contains an ingredient that enables bacteria to break down synthetic materials in the same way that natural fibers are broken down. The pomegranate and annatto fruit rinds, as well as insects, are examples of organic materials that are used to produce dyes. Printed hangtags made of soy ink and cotton labels and thread are used in the garment industry.
Consumer tribes that may relate to this case study:
High Frequency
Consumer Tribe: High Frequency
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Conscious Fashionistas
Consumer Tribe: Conscious Fashionistas
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Fashion Artivists
Consumer Tribe: Fashion Artivists
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