Case Studies Fashion and Apparel Retail and Shopping Luxury Vivienne Westwood House Beijing tiers Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry Adriana Chiñas
Case Studies Banking & Financial Services Technology Verb: Selling Personal Data tiers Data Ownership, Surveillance Capitalism, Brand Semiotics, Consumer Culture, Digital Anthropology, Platform Logics Adriana Chiñas
Case Studies Mobility and Transport Technology CarPlay at the Helm tiers Symbolic Consumption, Brand Semiotics, Technological Mediation, Social Identity, Platform Logics, Digital Anthropology Adriana Chiñas