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XPeng's Second-Generation VLA and the Cultural Reframing of the Autonomous Car
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Autonomous Driving, Brand Semiotics, Consumer Culture, Digital Anthropology, Category Innovation, Human-Machine Mediation
Aurōm and the Alchemy of Mindful Consumption: Repositioning the Hotel Café as Ritual
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Brand Semiotics, Symbolic Consumption, Ritual, Social Identity, Luxury Positioning, Consumer Culture
PUCPR, the Humanitas Code, and the Politics of Thinking with Machines
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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Algorithmic Mediation, Symbolic Consumption