Gucci x Oura

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The design of the smart ring has been updated by a high-end fashion house

Gucci and Oura Ring introduced the Gucci x Oura Ring in May 2022 to bring together opulent style and technologically advanced wearables. The ring, which is constructed of titanium with gold accents, comes with an integrated Oura membership and is packed with all of the sophisticated capabilities of the Oura Gen3 device, such as monitoring of the wearer's heart rate, activity tracking, temperature, and sleep analysis, among other functions. It is available on the Gucci website and in select Gucci stores for a price of USD 950 (three times the average price of an Oura ring). A companion ad celebrates each person's unique journey of self-discovery, beginning from the inside and working outward.

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