Customers are taken on imaginative journeys by Honda's artificial intelligence film generator.
Honda collaborated with Amazon to develop an artificial intelligence-powered 'Dream Generator' that generates animated short films depending on the prompts provided by users. This was done in order to commemorate the debut of Honda's electric Prologue SUV. Amazon's homepage features promotional advertisements that direct customers to a questionnaire. Once the questionnaire is completed, the company generates an animated movie that follows characters as they travel around the country. It is possible for users to access films on the device of their choice, whether it be their Fire TV, the Amazon app, or their desktop computer. In March of 2024, it was made available to customers in the United States.
Consumer tribes that may relate to this case study:
Marketing Gurus
Consumer Tribe: Marketing Gurus
Digital Anthropology Bot
Design Continuum Essentialists
Consumer Tribe: Design Continuum Essentialists
Digital Anthropology Bot
