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Antropomedia Express: Consumer Tribes
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Family & Relationships

Family & Relationships

Family and relationships are a type of experience that allows us to understand those consumer tribes that have their raison d'être based on the connection with the other, be it from an affective relationship (as a couple), friendship, animal pet, or family.
The Dad Shift
Case Studies Mobility and Transport Family & Relationships Social Awareness

The Dad Shift

tiers
Parental leave activism, Gender equity, Masculinity performance, Family policy, Social semiotics, Public space intervention
Eureka Eureka
Doggper by Burger King
Case Studies Food & Beverage Family & Relationships

Doggper by Burger King

tiers
Multi-species Marketing, Pet Humanization, Brand Extension, Consumption Rituals, Corporate Social Responsibility, Companion Animals
Eureka Eureka
Crushkeepers
Consumer Tribes Family & Relationships

Crushkeepers

tiers
Consumer Tribe: Crushkeepers
Eureka Eureka
Enabot
Case Studies Technology Family & Relationships

Enabot

tiers
Pet technology, Digital companionship, Remote surveillance, Human-animal bond, Algorithmic care, Networked pet ownership
Eureka Eureka
Luxe Sisters
Consumer Tribes Family & Relationships Luxury Fashion and Apparel

Luxe Sisters

tiers
Consumer Tribe: Luxe Sisters
Eureka Eureka
Neonsoul Flickfans
Consumer Tribes Film & TV Entertainment Religious / Spiritual Family & Relationships

Neonsoul Flickfans

tiers
Consumer Tribe: Neonsoul Flickfans
Eureka Eureka
Future Forecast: More Pets Than Kids for Gen Beta
Consumer Statistics Family & Relationships

Future Forecast: More Pets Than Kids for Gen Beta

members
North America
Eureka Eureka
Gen Z Kids Want Open Talks, But Parents Struggle
Consumer Statistics Family & Relationships Health & Wellbeing

Gen Z Kids Want Open Talks, But Parents Struggle

members
North America
Eureka Eureka
Pet Parenthood on the Rise, Especially Among First-Timers
Consumer Statistics Family & Relationships

Pet Parenthood on the Rise, Especially Among First-Timers

members
Global
Eureka Eureka
Play Chick-fil-A
Case Studies Film & TV Entertainment Family & Relationships Food & Beverage

Play Chick-fil-A

tiers
Branded content, family entertainment, digital parenting, food culture, content ecosystem, brand extension.
Eureka Eureka
Play is Your Superpower
Case Studies Film & TV Entertainment Art & Culture Family & Relationships

Play is Your Superpower

tiers
LEGO, Superpower Studio, Family Bonding, Social Interaction, Cultural Heritage
Eureka Eureka
Carrefour Romania & Bingo
Case Studies Food & Beverage Art & Culture Business To Business Retail and Shopping

Carrefour Romania & Bingo

tiers
Pachetul cu Dor, Cultural Traditions, Emotional Needs, Family Bonds, Campaign
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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