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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Oreo & BABYMONSTER
Case Studies Food & Beverage Art & Culture Business To Business

Oreo & BABYMONSTER

tiers
K-pop, Fandom, Ritual, Semiotics, Prosumption, Asia, Collaboration, Limited Edition
Eureka Eureka
LinkedIn & Duolingo
Case Studies Social Media Learning and Teaching Business To Business

LinkedIn & Duolingo

tiers
Linkedin, Duolingo, Credentials, Language proficiency, Hiring, Apps
Eureka Eureka
Asda & TikTok Shop
Case Studies Retail and Shopping Business To Business Social Awareness Social Media

Asda & TikTok Shop

tiers
Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding
Eureka Eureka
KeyBank
Case Studies Banking & Financial Services Sports and Games Business To Business

KeyBank

tiers
Keybank, Jeremiah Smith, Financial literacy, Nil, Social media
Eureka Eureka
Nivea & Amazon Brazil
Case Studies Personal Aesthetics Retail and Shopping Business To Business

Nivea & Amazon Brazil

tiers
Nivea, Amazon Brazil, Skincare, Personalization, Packaging
Eureka Eureka
KFC Singapore Limited Time Menu
Case Studies Food & Beverage Business To Business

KFC Singapore Limited Time Menu

tiers
KFC Singapore, Butterbear, Limited-Time, Gamification, Merchandising
Eureka Eureka
Chrome Disney Trading Card Set
Case Studies Film & TV Entertainment Business To Business

Chrome Disney Trading Card Set

tiers
Disney, MLB, Topps, Collectibles, Transmedia
Eureka Eureka
Sneaker Cam
Case Studies Fashion and Apparel Retail and Shopping Business To Business

Sneaker Cam

tiers
Sneakers, Livestream, E-commerce, Consumer tribes, Data-driven
Eureka Eureka
Nubank Ultravioleta and Spotify
Case Studies Banking & Financial Services Business To Business

Nubank Ultravioleta and Spotify

tiers
Nubank Ultravioleta, Spotify, Sound trip, Personalization, Platform partnership
Eureka Eureka
Heineken, Netflix & Uber Advertising
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Heineken, Netflix & Uber Advertising

tiers
Binance, Medá, IFPE, Mexico, Platform
Eureka Eureka
Dermalogica
Case Studies Personal Aesthetics Learning and Teaching Business To Business

Dermalogica

tiers
Dermalogica, PRO Community, Brand Community, Consumer Tribes, Knowledge Sharing
Eureka Eureka
Save the Orange
Case Studies Social Awareness Food & Beverage Learning and Teaching Technology

Save the Orange

tiers
Citrus greening, Generative AI, Supply chain, Brand semiotics, Risk governance, Minute Maid
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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