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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Crank Gym & Men's Circle
Case Studies Health & Wellbeing Sports and Games Business To Business

Crank Gym & Men's Circle

tiers
Emotional Intelligence, Men’s Health, Peer Support, Fitness Industry, Masculinity, Brand Differentiation
Eureka Eureka
Maybank & TikTok Shop
Case Studies Banking & Financial Services Social Media Learning and Teaching Business To Business

Maybank & TikTok Shop

tiers
Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs
Eureka Eureka
Netflix & Sesame Street
Case Studies Film & TV Entertainment Business To Business

Netflix & Sesame Street

tiers
Sesame Street, Platform Capitalism, Netflix, Children’s Content, Media Licensing, Audience Segmentation
Eureka Eureka
LidL GB & TikTok Shop
Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Eureka Eureka
Meta & UNESCO
Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

tiers
Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology
Eureka Eureka
TELO Trucks & Aptera
Case Studies Mobility and Transport Ecology and Sustainability Business To Business

TELO Trucks & Aptera

tiers
Electric Pickup, Solar Integration, TELO Trucks, Aptera, Sustainability, Brand Semiotics
Eureka Eureka
Sports Illustrated & Dove
Case Studies Personal Aesthetics Sports and Games Social Awareness Business To Business

Sports Illustrated & Dove

tiers
Female Athletes, Sports Representation, Body Positivity, Brand Collaboration, Youth Empowerment, Visual Narratives
Eureka Eureka
Alo Yoga & Roblox
Case Studies Retail and Shopping Health & Wellbeing Avatar Business To Business

Alo Yoga & Roblox

tiers
Metaverse Marketing, Virtual Servicescape, Digital Anthropology, Hybrid Retail, Gaming Culture, Brand Experience
Eureka Eureka
Burger King Brazil
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Burger King Brazil

tiers
Servicescape Design, Transmedia Storytelling, Cultural Branding, Experiential Marketing, Consumer Engagement, Third Space Retail
Eureka Eureka
Primark & Pinterest
Case Studies Social Media Retail and Shopping Business To Business

Primark & Pinterest

tiers
Visual Commerce, Consumer Co-creation, Digital Retail, Mood Board Marketing, Omnichannel Experience, Brand Collaboration
Eureka Eureka
Gap & Sean Wotherspoon
Case Studies Fashion and Apparel Art & Culture Business To Business

Gap & Sean Wotherspoon

tiers
Vintage Fashion, Brand Curation, Circular Economy, Fashion Authentication, Heritage Marketing, Nostalgia Commerce
Eureka Eureka
Lady Gaga & Master Card
Case Studies Film & TV Entertainment Banking & Financial Services Business To Business

Lady Gaga & Master Card

tiers
Participatory Marketing, Brand Co-creation, Digital Choreography, Consumer Tribes, Algorithmic Culture, Experiential Branding
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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