Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Mastercard: Protected Monsters

tiers

Fraud Awareness, Brand Semiotics, Hypertext Marketing, Digital Transformation, Consumer Co-Creation

Wendy's & Coca-Cola

tiers

Sports Marketing, Cultural Branding, Co-Branding, Gamification, Consumer Engagement

Walmart & Temi Coker

members

Cultural Branding, Consumer Identity, Retail Strategy, Symbolic Consumption, Diaspora Culture

Debenhams & Paypal

tiers

Agentic Commerce, Ai Shopping Assistant, Consumer Profiling, Platform Convergence, Digital Retail

Kidde, Ring

tiers

Brand Convergence, Smart Home Safety, Consumer Accessibility, Platform Ecosystems, Strategic Partnerships

Visa & Main

tiers

Visa & Main, Small Business Ecosystems, Brand Metaphor, Digital Enablement, Platform Strategy

Instacart, Lush

tiers

Instacart, Lush Cosmetics, Category Expansion, Digital Delivery, Brand Semiotics, Case Study

LEGO, Yu-Gi-Oh!

tiers

Lego Ideas, Yu-Gi-Oh, Co-Creation, Brand Community, Crowdsourcing, Case Study

The LEGO Group, TED

tiers

Brand Strategy, Consumer Culture, Co-Creation, Digital Engagement, Play Advocacy

Netflix, Anua

tiers

K-Beauty, Brand Collaboration, Consumer Engagement, Narrative Commerce, Platform Strategy

IKEA & Tiny Chef

tiers

Brand Semiotics, Consumer Culture, Food Marketing, Content Strategy, Sustainability

Adidas & Sagra Italian Pastificio

tiers

Brand Extension, Semiotic Strategy, Consumer Culture, Experiential Marketing, Product Innovation