Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Ikesaki: Nail Polish Samples

tiers

Brand Semiotics, Consumer Culture, Servicescape, Digital Anthropology, Symbolic Consumption, Retail Activation

Google Gemini & Ticketmaster

tiers

Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Consumer Ritual, Customer Experience

Mastercard and Swarovski: VR Home Decor App

tiers

Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation

Santander & Octopus Energy

tiers

Brand Semiotics, Consumer Culture, Ethical Consumption, Strategic Partnerships, Choice Architecture, Social Identity

BTS as Onboarding Ritual

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Fandom

Cadbury & MCoBeauty: Eyeshadow Meets Chocolate

tiers

Brand Semiotics, Consumer Culture, Social Identity, Category Codes, Symbolic Consumption, Digital Anthropology

Desperados & Paolina Russo

members

Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Ritual, Consumer Culture

Mercedes-Benz & LG Uplus

members

Brand Semiotics, Symbolic Consumption, Material Culture, Digital Anthropology, Affordances, Reference Groups

Pepsi & Glamlite Cosmetics

members

Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Social Commerce, Category Entry

Honda & Syunsoku

members

Brand Semiotics, Symbolic Consumption, Reference Groups, Identity Projects, Material Culture, Strategic Partnerships

Toyota & Sushiro

members

Brand Community, Symbolic Consumption, Brand Semiotics, Reference Groups, Ritual, Scarcity

Starbucks: Make Coffee Your Canvas

tiers

Symbolic Consumption, Vernacular Creativity, Brand Semiotics, Social Identity, Digital Anthropology, Art Infusion