Coca-Cola & FIFA World Cup
tiers
Coca-Cola, Panini, Football, Collectibles, Ritual, Fandom, Stickers
KitKat: The Slowest Break
tiers
Kitkat, Vending Machine Design, Experiential Branding, Servicescape Innovation, Consumer Engagement, VML, Vendin Machine, Creativity, Advertising Agency
BYD and KFC Redefine the Quick-Service Charging Experience
tiers
Co-Brandin, Electric Cars, Servicescape Design, Consumer Experience, Brand Partnerships, Electric Mobility, Quick-Service Innovation
Cameo and TikTok
tiers
Platform Capitalism, Creator Economy, Brand Revitalization, Digital Strategy, Consumer Culture, Video Messages, Celebrities, Influencers, Creators
Coach & Penguin Random House
tiers
Brand Semiotics, Consumer Culture, Storytelling, Luxury Branding, Digital Anthropology