Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Marc Jacobs

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Brand Semiotics, Cultural Appropriation, Luxury Fashion, Consumer Identity, Nostalgia Marketing, Experiential Retail

Zenni & Eyebot

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Automated Healthcare, Retail Technology, Servicescape Design, Consumer Self-Service, Digital Health, Optical Industry

Carrefour Argentina

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Algorithmic Pricing, Consumer Behavior, Retail Technology, Food Waste, Machine Learning, Dynamic Pricing

Tony’s Chocolonely & The Washington Post

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Activist Branding, Supply Chain Ethics, Consumer Education, Brand Collaboration, Social Responsibility, Cultural Positioning

Apple & P’MAN

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Cultural Semiotics, Digital Anthropology, Brand Localization, Visual Identity, Consumer Culture, Cross-cultural Marketing

Vodafone & Agvolution

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Digital Twins, Urban Forestry, Environmental Monitoring, Smart Cities, IoT Infrastructure, Algorithmic Governance

FairPrice Group & HPB

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Digital Health Promotion, Retail App Integration, Gamified Loyalty Systems, Behavioral Nudging Technology, Health-Conscious Consumer Behavior, Mobile Commerce Innovation