Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Instacart, Lush

tiers

Instacart, Lush Cosmetics, Category Expansion, Digital Delivery, Brand Semiotics, Case Study

LEGO, Yu-Gi-Oh!

tiers

Lego Ideas, Yu-Gi-Oh, Co-Creation, Brand Community, Crowdsourcing, Case Study

The LEGO Group, TED

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Brand Strategy, Consumer Culture, Co-Creation, Digital Engagement, Play Advocacy

Netflix, Anua

tiers

K-Beauty, Brand Collaboration, Consumer Engagement, Narrative Commerce, Platform Strategy

IKEA & Tiny Chef

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Brand Semiotics, Consumer Culture, Food Marketing, Content Strategy, Sustainability

Adidas & Sagra Italian Pastificio

tiers

Brand Extension, Semiotic Strategy, Consumer Culture, Experiential Marketing, Product Innovation

OnePay & Klarna

tiers

Fintech, Consumer Behavior, Flexible Payments, Digital Platforms, Brand Partnership

Mango & LCI Barcelona School of Design

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Brand Equity, Consumer Culture, Sustainability, Fashion Industry, Educational Partnership

Google & The Princeton Review

tiers

Artificial Intelligence, Educational Technology, Consumer Accessibility, Digital Platforms, Strategic Partnerships

Papa Johns & Google

paid

Artificial Intelligence, Quick Service Restaurants, Digital Ordering, Customer Experience, Omnichannel Strategy

Kitkat & Formula 1

tiers

Brand Partnerships, Consumer Engagement, Confectionery, Cultural Branding, Experiential Marketing

Crocs & Lego

tiers

Brand Community, Strategic Collaboration, Consumer Engagement, Creative Customization, Value Co-Creation