KitKat: The Slowest Break
tiers
Kitkat, Vending Machine Design, Experiential Branding, Servicescape Innovation, Consumer Engagement, VML, Vendin Machine, Creativity, Advertising Agency
BYD and KFC Redefine the Quick-Service Charging Experience
tiers
Co-Brandin, Electric Cars, Servicescape Design, Consumer Experience, Brand Partnerships, Electric Mobility, Quick-Service Innovation
Cameo and TikTok
tiers
Platform Capitalism, Creator Economy, Brand Revitalization, Digital Strategy, Consumer Culture, Video Messages, Celebrities, Influencers, Creators
Coach & Penguin Random House
tiers
Brand Semiotics, Consumer Culture, Storytelling, Luxury Branding, Digital Anthropology
Blizzard Entertainment & Zillow
tiers
Brand Semiotics, Experiential Marketing, Co-Branding, Consumer Culture, Digital Strategy
Urban Outfitters, Vans
tiers
Experiential Retail, Tribal Marketing, Consumer Tribes, Brand Partnerships, Servicescape Design
Star Wars, Monopoly
tiers
Brand Semiotics, Cross-Brand Collaboration, Digital Gaming, Consumer Culture, Intellectual Property
L'Oréal, Nvidia
tiers
Artificial Intelligence, Beauty Industry, Product Innovation, Consumer Technology, Brand Strategy
Singapore Airlines, MIFFY
tiers
Brand Metaphor, Consumer Culture, Collectible Merchandise, Airline Branding, Digital Engagement
JAH JAH, Adidas
public
Cultural Branding, Tribal Marketing, Brand Collaboration, Consumer Culture, Sneaker Industry