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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Louis Vuitton & Perfect Corp.
Case Studies Personal Aesthetics Retail and Shopping Technology Business To Business

Louis Vuitton & Perfect Corp.

tiers
Luxury, Virtual try-on, Augmented reality, Personalization, Consumer behavior
Eureka Eureka
L'Oréal Paris & Royal Salute
Case Studies Personal Aesthetics Food & Beverage Mobility and Transport Retail and Shopping

L'Oréal Paris & Royal Salute

tiers
L’Oréal Paris Men Expert, Royal Salute, Travel retail, Omnichannel, Cross-category
Eureka Eureka
Mercedes-Benz & Xiaoyuzhou
Eurekas Mobility and Transport Business To Business Luxury

Mercedes-Benz & Xiaoyuzhou

members
Mercedes-Benz, Xiaoyuzhou, Podcast, Luxury, Mobility
Eureka Eureka
Google Maps & Ford
Case Studies Mobility and Transport Travel and Outdoors Business To Business

Google Maps & Ford

tiers
Mapping, Street View, Overlanding, Brand partnership, Platform strategy
Eureka Eureka
Razer & Top Tier Tea
Case Studies Food & Beverage Sports and Games Business To Business

Razer & Top Tier Tea

tiers
Razer, Top Tier Tea, Gaming, Bubble tea, Sustainability
Eureka Eureka
Google & Sesame Workshop
Case Studies Learning and Teaching Social Media Business To Business

Google & Sesame Workshop

tiers
Digital literacy, Children, Sesame Street, Google, Youtube
Eureka Eureka
Stripe and OpenAI
Case Studies Banking & Financial Services Learning and Teaching tech Business To Business

Stripe and OpenAI

tiers
Agentic commerce, Shared payment tokens, Conversational checkout, Merchant control, Digital ecosystems
Eureka Eureka
Pond's Hispanic Heritage Month
Case Studies Personal Aesthetics Business To Business

Pond's Hispanic Heritage Month

tiers
POND’S, JZD, Hispanic Heritage Month, Collaboration, Semiotics, Limited Edition, Cosmetics
Eureka Eureka
Zillow & Esusu
Case Studies Real Estate & Construction Business To Business Retail and Shopping

Zillow & Esusu

tiers
Zillow, Esusu, Credit reporting, Renters, Homeownership
Eureka Eureka
Chevrolet Tracker Caramelo
Case Studies Mobility and Transport Business To Business

Chevrolet Tracker Caramelo

tiers
Chevrolet, Tracker Caramelo, Algorithmic co-creation, Social impact, Brand semiotics, Pets
Eureka Eureka
TikTok & Fandango
Case Studies Social Media Film & TV Entertainment Business To Business

TikTok & Fandango

tiers
Tiktok, Fandango, Tron: Ares, Entertainment, Commerce
Eureka Eureka
Uber & Flytrex
Case Studies Mobility and Transport Food & Beverage Technology Business To Business

Uber & Flytrex

tiers
Uber, Flytrex, Drone delivery, Logistics, Suburban markets, Drones, Artificial Intelligence
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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