Coca-Cola: Cultural Infrastructure
members
Circular Economy, Consumer Culture, Brand Semiotics, Social Norms, Material Culture, Cost Reduction
Barrelhand: The Anchor and the Void
tiers
Brand Semiotics, Essentialism, Memory Value, Consumer Culture, Social Identity, Watches, Aerospace
Spacelip by Exist
tiers
Brand Essence, Brand Semiotics, Symbolic Consumption, Social Identity, Consumer Culture, NASA, Lip Balm, Science, Collaboration, Space
Wix: Prompting Presence
tiers
Brand Semiotics, Consumer Co-creation, Social Identity, Digital Anthropology, Mediation, Psychological Ownership, SEO, Web
PlanetPlay: Play as Prosocial Ritual
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Consumer Responsibilization, Strategic Partnerships, Games Collection, Gamers
Booking a Boat by Uber
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Platform Economy, Market Entry
Joe Jonas & Hay Day: Country Music Festival
tiers
Celebrity, Coziness, Cocreation, Gamification, Community, Authenticity, Collaboration, Music
Adidas ft. Mexican Artisans
tiers
Craftsmanship, Authenticity, Heritage, Sustainability, Branding, Artisans, Mexican Textiles, Puebla, Sportswear
