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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
TikTok & Rock in Rio
Case Studies Social Media Art & Culture Business To Business

TikTok & Rock in Rio

tiers
Parasocial Relationships, Momentary Celebrity, Platform Rituals, Experiential Marketing, Identity Performance, Status Elevation
Eureka Eureka
Mattel & Kris Goyri
Case Studies Business To Business Art & Culture

Mattel & Kris Goyri

tiers
Cultural authenticity, commercial representation, indigenous aesthetics, material culture, heritage commodification, designer collaboration
Eureka Eureka
Four Seasons & Max
Case Studies Business To Business Film & TV Entertainment Travel and Outdoors Luxury

Four Seasons & Max

tiers
Experiential marketing, set-jetting, media tourism, luxury hospitality, parasocial relationships, symbolic consumption
Eureka Eureka
Getty Images, Sony Picture Entertainment & Trigger XR
Case Studies Film & TV Entertainment Technology Business To Business

Getty Images, Sony Picture Entertainment & Trigger XR

tiers
Pet marketing, AI transformation, film promotion, visual identity, character extension, interactive fandom
Eureka Eureka
Peloton & Canada Pooch
Case Studies Health & Wellbeing Business To Business

Peloton & Canada Pooch

tiers
Pet fitness, digital wellness, lifestyle integration, pet products, fitness innovation, human-animal bonding
Eureka Eureka
New Balance
Case Studies Health & Wellbeing Business To Business Fashion and Apparel

New Balance

tiers
Community fitness, inclusive running, brand activism, athletic communities, running culture, sports inclusivity
Eureka Eureka
Mercado Livre & Mercado Pago
Case Studies Business To Business Banking & Financial Services Social Awareness

Mercado Livre & Mercado Pago

tiers
Digital philanthropy, disaster response, fintech for good, humanitarian tech, social impact, emergency relief
Eureka Eureka
Nike & Hyperice
Case Studies Sports and Games Health & Wellbeing Business To Business

Nike & Hyperice

tiers
Sports technology, athletic recovery, wearable innovation, performance enhancement, smart clothing, biomechanical optimization
Eureka Eureka
Nubank & Disney
Case Studies Banking & Financial Services Film & TV Entertainment Business To Business Learning and Teaching

Nubank & Disney

tiers
Financial literacy, edutainment, brand collaboration, social responsibility, interactive learning, narrative education
Eureka Eureka
Burger King & Netflix
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Burger King & Netflix

tiers
Sonic branding, food innovation, cross-cultural marketing, sensory experience, brand collaboration, cultural adaptation
Eureka Eureka
National Geographic
Case Studies Film & TV Entertainment Technology Business To Business

National Geographic

tiers
Mixed reality, virtual environments, nature content, immersive technology, digital placemaking, entertainment innovation
Eureka Eureka
Billie Eilish & Google Maps
Case Studies Ecology and Sustainability Film & TV Entertainment Business To Business

Billie Eilish & Google Maps

tiers
Sustainable tourism, Digital navigation, Fan engagement, Eco-conscious entertainment, celebrity activism, Green technology
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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