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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Royal Bank of Canada & Nova Credit
Case Studies Banking & Financial Services Business To Business Social Awareness

Royal Bank of Canada & Nova Credit

tiers
Credit Bureau, USA, Financial History, Global Credit Connect
Adriana Chiñas Adriana Chiñas
Glossier & others
Case Studies Personal Aesthetics Business To Business Sports and Games Health & Wellbeing

Glossier & others

tiers
New York City, Women in Sports, Basketball, Community, Families
Adriana Chiñas Adriana Chiñas
Mitú & Walmart
Case Studies Film & TV Entertainment Business To Business Retail and Shopping Art & Culture

Mitú & Walmart

tiers
Filmmaker Mentorship Program, Latin Film Institute, Partnership, Cultural Experiences
Adriana Chiñas Adriana Chiñas
Skyrocket
Case Studies Technology Learning and Teaching Business To Business

Skyrocket

tiers
AI, PLAi, USA, ChatGPT, Microsoft Azure, Languages, Children
Adriana Chiñas Adriana Chiñas
NFL & Ubisoft
Case Studies Sports and Games Business To Business

NFL & Ubisoft

tiers
Primetime Fantasy, Fantasy Scores, iOs, Rewards, Player Cards
Adriana Chiñas Adriana Chiñas
Sable Yong
Case Studies Personal Aesthetics Art & Culture Business To Business

Sable Yong

tiers
Fragrances, Die Hot, Essays, Vanity, Parfum, NYC
Adriana Chiñas Adriana Chiñas
Evian & Wimbledon
Case Studies Sports and Games Food & Beverage Business To Business Ecology and Sustainability

Evian & Wimbledon

tiers
Tennis Club, UK, Refill, Water, QR Code, Plastic Waste
Adriana Chiñas Adriana Chiñas
Walmart & TikTok
Case Studies Retail and Shopping Art & Culture Business To Business

Walmart & TikTok

tiers
#BookTok, Spicy Books Hots, Melinda's hot, Campaign, Los Angeles
Adriana Chiñas Adriana Chiñas
e.l.f. Beauty & Roblox
Case Studies Personal Aesthetics Avatar Technology Business To Business

e.l.f. Beauty & Roblox

tiers
UP, Virtual Experience, US, Makeup, Humane Society, SPF
Adriana Chiñas Adriana Chiñas
Booktok
Case Studies Social Media Social Awareness Business To Business

Booktok

tiers
Tiktok, UK, National Literacy Trust, NLT, Bookshelves
Adriana Chiñas Adriana Chiñas
Bumble & Geneva
Case Studies Social Media Business To Business

Bumble & Geneva

tiers
United States, Online Communities, Friendships, Community Management, Apps
Adriana Chiñas Adriana Chiñas
No Boundaries
Case Studies Retail and Shopping Social Media Personal Aesthetics Business To Business

No Boundaries

tiers
Walmart, Roblox, Private Level, Women's Clothes, Animation Pack
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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