Case Studies Technology Art & Culture Visible tiers Single-user identity, Cultural appropriation, Digital tribalism, Telecommunications semiotics, Consumer identity projects, Marketplace activism Eureka
Case Studies Food & Beverage Luxury Kimpton Fitzroy tiers Synaesthesia, Multisensory Marketing, Experiential Consumption, Luxury Hospitality, Sensory Branding, Chromesthesia Eureka
Case Studies Fashion and Apparel Luxury Ecology and Sustainability Vestiaire Collective & Isabel Marant tiers Digital Recommerce, Luxury Semiotics, Circular Fashion, Cultural Intermediation, Authenticated Secondhand, Conscious Consumption Eureka
Case Studies Fashion and Apparel Luxury Technology Balenciaga tiers Digital Heterotopia, Virtual Servicescape, Fashion Semiotics, Luxury Brand Experience, Spatial Computing, Consumption Rituals Eureka
Case Studies Social Awareness Health & Wellbeing Technology Kodak tiers Prosthetic Memory, Digital Reminiscence Therapy, Algorithmic Nostalgia, Memory Reconstruction, Therapeutic AI, Digital Mnemotechnologies Eureka
Case Studies Fashion and Apparel Ecology and Sustainability Social Awareness Oxfam & Vinted tiers Circular Fashion, Platform Charity Partnerships, Sustainable Luxury, Second-Hand Consumption, Digital Philanthropy, Fashion Activism Eureka
Case Studies Food & Beverage Social Awareness Ben & Jerry's & MoveOn tiers Corporate Activism, Political Consumerism, Brand Citizenship, Cultural Branding, Civic Engagement, Cause-Related Marketing Eureka
Case Studies Mobility and Transport Family & Relationships Social Awareness The Dad Shift tiers Parental leave activism, Gender equity, Masculinity performance, Family policy, Social semiotics, Public space intervention Eureka
Case Studies Social Awareness Mobility and Transport Localiza tiers Inclusive Mobility, Disability Studies, Knowledge Democratization, Brand Activism, Social Model of Disability, Consumer Empowerment Eureka
Case Studies Ecology and Sustainability Food & Beverage Social Awareness Chobani tiers Corporate Social Innovation, Food Security, Disaster Preparedness, Nutritional Equity, Shelf-Stable Technology, Brand Citizenship Eureka
Case Studies Learning and Teaching Social Awareness Ecology and Sustainability Goodwill tiers Green Workforce Development, Socioeconomic Inclusion, Clean Energy Training, Environmental Justice, Technical Upskilling, Sustainable Employment Eureka
Case Studies Social Awareness Sports and Games Health & Wellbeing Kopparberg & Melanoma Fund tiers Preventive Consumption, Ritual Health Behaviors, Brand Activism, Collective Welfare, Regulatory Focus, Symbolic Protection Eureka