Case Studies Travel and Outdoors Social Media Expedia tiers Platform Capitalism, Influencer Commerce, Parasocial Consumption, Digital Curation, Taste Intermediaries, Experiential Marketplaces Adriana Chiñas
Case Studies Food & Beverage Social Media KFC Philippines tiers Co-Creation Marketing, Digital Prosumption, Brand Ritualization, Consumer Participation, Fast Food Culture, AI-Generated Content Adriana Chiñas
Case Studies Food & Beverage Art & Culture The Kraken Black Spiced Rum tiers Experiential Marketing, Subcultural Capital, Brand Mythology, Sensory Branding, Nighttime Economy, Cultural Co-creation Adriana Chiñas
Case Studies Food & Beverage Family & Relationships Doggper by Burger King tiers Multi-species Marketing, Pet Humanization, Brand Extension, Consumption Rituals, Corporate Social Responsibility, Companion Animals Adriana Chiñas
Case Studies Food & Beverage Business To Business Art & Culture Carlsberg & Brooklyn Brewery tiers Sustainable Brewing, Ancient Grains, Climate Adaptation, Food Sovereignty, Craft Beer Innovation, Cultural Reclamation Adriana Chiñas
Case Studies Ecology and Sustainability Food & Beverage Center for the Circular Economy tiers Circular Economy, Consumer Practices, Sustainability Transition, Collaborative Consumption, Material Culture, Servicescape Design Adriana Chiñas
Case Studies Food & Beverage Ecology and Sustainability Sanitarium Health Food Company tiers Functional Foods, Plant-Based Nutrition, Wellness Semiotics, Food Innovation, Superfoods, Consumer Health Behavior Adriana Chiñas
Case Studies Food & Beverage Retail and Shopping IKEA: Here Comes The Sun tiers Spatial Design Intervention, Heliotropic Marketing, Servicescape Engineering, Ambient Branding, Urban Experience Design, Reflective Consumption Adriana Chiñas
Case Studies Mobility and Transport Banking & Financial Services inDrive tiers Platform Capitalism, Alternative Credit Scoring, Financial Inclusion, Gig Economy, Embedded Finance, Mobility Services Adriana Chiñas
Case Studies Travel and Outdoors Technology Thai Tourism Board tiers Algorithmic Spirituality, Techno-Mysticism, Personalized Tourism, Digital Enculturation, Generation Z Marketing, Cultural Remediation Adriana Chiñas
Case Studies Travel and Outdoors Social Awareness Virgin Atlantic Inclusive tiers Accessible Travel, Inclusive Service Design, British Sign Language, Airline Accessibility, Communicative Pluralism, Sensory Accommodation Adriana Chiñas
Case Studies Travel and Outdoors Health & Wellbeing Flash Pack tiers Mindful Tourism, Sober Travel, Experiential Consumption, Cultural Capital, Wellness Economy, Identity Performance Adriana Chiñas