Samsung SmartThings
tiers
Platform Capitalism, Smart Home Technology, Demand Response Programs, Algorithmic Governance, Energy Management Systems, Digital Infrastructure
Tied
tiers
Algorithmic Health, Gamification Psychology, Digital Surveillance, Quantified Self, Platform Capitalism, Behavioral Modification
IM8
tiers
Celebrity Branding, Premium Positioning, Wellness Supplements, Brand Authentication, Luxury Marketing, International Distribution
CSIRO
tiers
Participatory Research, Digital Health, Crowdsourced Data, Quantified Self, Citizen Science, Embodied Technology
Calm Tech Institute
tiers
Calm Technology, Digital Wellness, Technology Certification, Mindful Design, Consumer Wellbeing, Attention Economy
MINI AGMC
tiers
Cultural Semiotics, Embodied Marketing, Brand Activism, Community Health, Visual Consumption, Aesthetic Consumption
Protoga Biotech
tiers
Microalgae, Biotechnology, Alternative, Fermentation, Innovation, Sustainability
Lunchly
tiers
Influencer Marketing, Brand Extension, Parasocial Relationships, Consumer Culture, Digital Anthropology, Children Advertising
Doritos Crash the Superbowl
tiers
Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production
Mountain Dew
tiers
Territorial Branding, Geographic Identity, Digital Community, Cultural Positioning, Lifestyle Marketing, Consumer Engagement
Stonyfield
tiers
Digital Detox, Brand Activism, Counter-algorithmic Marketing, Consumer Wellness, Political Consumption, Social Media Toxicity
Foodpanda Rewards
tiers
Community Marketing, Spatial Branding, Digital Anthropology, Consumer Engagement, Hyperlocal Strategy, Platform Marketing