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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Tesco
Case Studies Food & Beverage Retail and Shopping

Tesco

tiers
Tesco, Clubcard, Loyalty, Product innovation, Digital culture
Eureka Eureka
Squirrel Away
Case Studies Banking & Financial Services Learning and Teaching

Squirrel Away

tiers
Investment gifting, ETFs, South Africa, Financial literacy, Digital platform
Eureka Eureka
Doppl
Case Studies Personal Aesthetics Retail and Shopping Technology

Doppl

tiers
Predictive media, Virtual try-on, Brand semiotics, Digital anthropology, Consumer behavior
Eureka Eureka
Lush Cosmetics
Case Studies Social Awareness Retail and Shopping Personal Aesthetics

Lush Cosmetics

tiers
Lush Cosmetics, Ethical consumption, Brand semiotics, Corporate activism, Humanitarian aid
Eureka Eureka
Grammarly
Case Studies Learning and Teaching Technology

Grammarly

tiers
Grading, Rubrics, Feedback, Education, Algorithms, United States
Eureka Eureka
CASETiFY
Case Studies Personal Aesthetics Technology Art & Culture

CASETiFY

tiers
Casetify, Mauritshuis, Vermeer, Wearable tech, Brand semiotics
Eureka Eureka
Wild
Case Studies Personal Aesthetics Ecology and Sustainability

Wild

tiers
Sustainability, Refillable packaging, Material semiotics, User experience, Personal care
Eureka Eureka
OpenAI, Microsoft & Anthropic
Case Studies Learning and Teaching Technology

OpenAI, Microsoft & Anthropic

tiers
AI Literacy, Teacher Unions, Platform Governance, Academic Integrity, Personalization
Eureka Eureka
The Plaza New York
Case Studies Luxury Sports and Games Fashion and Apparel

The Plaza New York

tiers
Lacoste, The Plaza New York, Tennis, Experiences, Brand semiotics
Eureka Eureka
222
Case Studies Social Media Technology

222

tiers
Sociality, Loneliness, Algorithms, Matching, Events
Eureka Eureka
SK Telecom
Case Studies Retail and Shopping Technology Film & TV Entertainment

SK Telecom

tiers
AI, Retailtainment, Servicescape, Gen Z, Datafication, South Korea
Eureka Eureka
Dr Karl Kruszelnicki
Case Studies Social Awareness Learning and Teaching Ecology and Sustainability

Dr Karl Kruszelnicki

tiers
AI Persuasion, Climate Communication, Brand Voice, Expert Systems, Public Engagement
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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