DrinkMates and the Platform Promise of Spontaneous Sociality
tiers
Case Study, Platform Strategy, Consumer Culture, Digital Sociality, Geospatial Technology, African Innovation
Translating Science into Action
tiers
Citizen Science, Descriptive Norms, Environmental Communication, Ocean Conservancy, Brand Semiotics, Case Study
From Kitchen Grease to Jet Fuel
tiers
Circular Economy, Consumer Engagement, Brand Strategy, Sustainable Aviation Fuel, Case Study, Value Creation
Selfridges' 40 Duke: Where Retail Becomes Ritual
tiers
Luxury Retail, Servicescape Design, Consumer Tribes, Experiential Marketing, Brand Semiotics
When Pet Care Meets Algorithmic Intelligence
tiers
Datafication, Pet Technology, Consumer Culture, Algorithmic Surveillance, Case Study, Brand Strategy
AI as the Always-On Trainer
tiers
Case Study, Ai Coaching, Member Retention, Fitness Industry, Digital Personalization, Consumer Engagement
BYD and KFC Redefine the Quick-Service Charging Experience
tiers
Co-Brandin, Electric Cars, Servicescape Design, Consumer Experience, Brand Partnerships, Electric Mobility, Quick-Service Innovation
Digital Skin
tiers
Avatar Economy, Digital Aesthetics, Consumer Co-Creation, Brand Semiotics, Platform Strategy, Digital Makeup, Digital Skin, Roblox
Google News, Polymarket, and the Crisis of Epistemic Authority
tiers
Algorithmic Classification, Prediction Markets, Platform Capitalism, Google News, Epistemic Authority, Journalism, For You
Sony's Playerbase
tiers
Consumer Culture, Brand Strategy, Digital Identity, Participatory Marketing, Gaming Industry, Playstation, Gran Turismo, Sony, Digital Players, Players
Holographic Spectacle and the Semiotic Reinvention of Footwear Retail
tiers
Experiential Retail, Holographic Technology, Brand Storytelling, Servicescape Design, Consumer Engagement, Manhattan
