Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

Vans & Ernest Packagin

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Vans, Ernest Packaging, Skateboarding, Sustainability, Cultural Prototype

Gap & Malbon Golf

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Gap, Malbon golf, Par logo, Collaboration, Semiotics, Collection

Puma 5 AM High Drops

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PUMA, Running, Algorithmic Culture, Scarcity, Urban Space, Runners

Microsoft & Curated for You

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Copilot, Curated for you, Personalization, Algorithmic curation, Digital commerce

Google Smart Glasses

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AI Wearables, Spatial Computing, Consumer Behavior, Accessibility, Case Study, Platform Ecosystems

Depop

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Vintage, Circularity, Curation, Marketplace, Brand heritage

Crocs & Ablo

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Co-creation, Personalization, Intellectual property, Blockchain, Crocs, Case study

AirImagination

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Nike, Airimagination, Co-creation, Brand semiotics, Digital culture

Northern Playground

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Sustainability, Influencer culture, Brand semiotics, Consumer behavior, Digital culture, Case study

KissMe Ferme

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Lipstick, Sensory, Servicescape, Haptic, Case study, Differentiation

H&M Digital Twins

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Digital Twins, Fashion Models, AI Marketing, Worker Rights, Brand Authenticity, Synthetic Media