Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
OneOff
Case Studies Fashion and Apparel Retail and Shopping Technology

OneOff

tiers
Celebrity curation, Social Discovery, Personalized recommendation, AI, Consumer Behavior
Adriana Chiñas Adriana Chiñas
Saudia Airlines
Case Studies Fashion and Apparel Mobility and Transport

Saudia Airlines

tiers
Saudia, Streetwear, Aviation, Brand extension, Modernization
Adriana Chiñas Adriana Chiñas
Project Amplify
Case Studies Fashion and Apparel Sports and Games

Project Amplify

tiers
Augmentation, Mobility, Access, Semiotics, Service ecosystem
Adriana Chiñas Adriana Chiñas
REI Co-op & Ambercycle
Case Studies Fashion and Apparel Ecology and Sustainability

REI Co-op & Ambercycle

tiers
REI Co-op, Ambercycle, Regenerated Polyester, Circularity, Supply Chain, Case Study
Adriana Chiñas Adriana Chiñas
Aritzia
Case Studies Retail and Shopping Fashion and Apparel

Aritzia

tiers
Aritzia, App, Personalization, Exclusivity, Wardrobe
Adriana Chiñas Adriana Chiñas
Casio G-Shock Nano
Case Studies Technology Fashion and Apparel

Casio G-Shock Nano

tiers
G-SHOCK, Micro-Wearable, Durability, Semiotics, Case Study, Ergonomics
Adriana Chiñas Adriana Chiñas
Pinterest "Styled for you"
Eurekas Social Media Fashion and Apparel Technology

Pinterest "Styled for you"

members
Pinterest, AI Personalization, Visual Discovery, Shoppable Collages, Case Study, Consumer Behavior
Adriana Chiñas Adriana Chiñas
Crocs "Croctober"
Eurekas Retail and Shopping Fashion and Apparel

Crocs "Croctober"

members
Crocs, Tiktok Shop, Livestreaming, Parasocial, Brand community
Adriana Chiñas Adriana Chiñas
Chanel's le19M
Case Studies Fashion and Apparel Luxury Art & Culture

Chanel's le19M

tiers
Heritage, Semiotics, Luxury, Artisanship, Cross-cultural
Adriana Chiñas Adriana Chiñas
The North Face Touch Grass
Case Studies Fashion and Apparel Ecology and Sustainability

The North Face Touch Grass

tiers
The North Face, Zalando, Highsnobiety, Touch grass, Footwear
Adriana Chiñas Adriana Chiñas
Zara's 50th anniversary
Case Studies Fashion and Apparel Retail and Shopping Art & Culture

Zara's 50th anniversary

tiers
ZARA, Anniversary Collection, Semiotics, Consumer Identity, Collaboration
Adriana Chiñas Adriana Chiñas
ASOS
Case Studies Retail and Shopping Fashion and Apparel

ASOS

tiers
ASOS, Live Commerce, Video-Led, Consumer Culture, Platformisation, Case Study
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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