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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Vestiaire Collective Fast Fashion Campaign
Case Studies Luxury Fashion and Apparel Ecology and Sustainability

Vestiaire Collective Fast Fashion Campaign

tiers
Digital Anthropology, Consumption Rituals, Platform Governance, Sustainable Fashion, Influencer Culture, Circular Economy
Eureka Eureka
Vestiaire Collective & Isabel Marant
Case Studies Fashion and Apparel Luxury Ecology and Sustainability

Vestiaire Collective & Isabel Marant

tiers
Digital Recommerce, Luxury Semiotics, Circular Fashion, Cultural Intermediation, Authenticated Secondhand, Conscious Consumption
Eureka Eureka
Balenciaga
Case Studies Fashion and Apparel Luxury Technology

Balenciaga

tiers
Digital Heterotopia, Virtual Servicescape, Fashion Semiotics, Luxury Brand Experience, Spatial Computing, Consumption Rituals
Eureka Eureka
Oxfam & Vinted
Case Studies Fashion and Apparel Ecology and Sustainability Social Awareness

Oxfam & Vinted

tiers
Circular Fashion, Platform Charity Partnerships, Sustainable Luxury, Second-Hand Consumption, Digital Philanthropy, Fashion Activism
Eureka Eureka
Sharp Dolls
Consumer Tribes Personal Aesthetics Fashion and Apparel

Sharp Dolls

tiers
Consumer Tribe: Sharp Dolls
Eureka Eureka
Eton
Case Studies Travel and Outdoors Fashion and Apparel Luxury Mobility and Transport

Eton

tiers
Brand Service Innovation, Consumer Ritual, Experiential Luxury, Travel Consumer Behavior, Replacement Service Strategy, Brand Narrative Construction
Eureka Eureka
Renaissance Hotels
Case Studies Travel and Outdoors Fashion and Apparel Art & Culture

Renaissance Hotels

tiers
Experiential Commerce, Cultural Intermediation, Authentication Processes, Digital Placemaking, Collaborative Value Creation, Hospitality Innovation
Eureka Eureka
TrusTrace
Case Studies Technology Fashion and Apparel

TrusTrace

tiers
Supply Chain Transparency, Algorithmic Governance, Techno-Ethics, Digital Compliance, Surveillance Capitalism, Ethical Consumerism
Eureka Eureka
ORKOS
Case Studies Luxury Fashion and Apparel

ORKOS

tiers
Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories
Eureka Eureka
Nike & Isamaya Ffrench
Case Studies Personal Aesthetics Fashion and Apparel Sports and Games Business To Business

Nike & Isamaya Ffrench

tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Eureka Eureka
Garnier
Case Studies Personal Aesthetics Fashion and Apparel

Garnier

tiers
Digital Activism, Algorithmic Solidarity, Identity Marketing, Corporate Allyship, Participatory Technology, Beauty Politics
Eureka Eureka
Airbnb & By Rotation
Case Studies Mobility and Transport Fashion and Apparel Ecology and Sustainability

Airbnb & By Rotation

tiers
Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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