Antropomedia Express: Consumer Tribes
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The Tribe Taster: Nostalchic Wavers
The Tribe Taster: Insights by Antropomedia into consumer tribes, their rituals, trends & case studies—decode cultural niches shaping modern markets.…
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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Garnier
Case Studies Personal Aesthetics Fashion and Apparel

Garnier

tiers
Digital Activism, Algorithmic Solidarity, Identity Marketing, Corporate Allyship, Participatory Technology, Beauty Politics
Eureka Eureka
Airbnb & By Rotation
Case Studies Mobility and Transport Fashion and Apparel Ecology and Sustainability

Airbnb & By Rotation

tiers
Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption
Eureka Eureka
Peregrine Aesthetes
Consumer Tribes Fashion and Apparel Art & Culture Luxury

Peregrine Aesthetes

tiers
Consumer Tribe: Peregrine Aesthetes
Eureka Eureka
Ephemeral Osmosists
Consumer Tribes Art & Culture Fashion and Apparel Luxury

Ephemeral Osmosists

tiers
Consumer Tribe: Ephemeral Osmosists
Eureka Eureka
Luxe Sisters
Consumer Tribes Family & Relationships Luxury Fashion and Apparel

Luxe Sisters

tiers
Consumer Tribe: Luxe Sisters
Eureka Eureka
Harrods & Vacheron Constantin
Case Studies Luxury Fashion and Apparel Retail and Shopping

Harrods & Vacheron Constantin

tiers
Luxury Retail Innovation, Multisensory Branding, Heritage Storytelling, Digital Materiality, Experiential Consumption, Immersive Technology
Eureka Eureka
True Religion
Case Studies Fashion and Apparel Luxury

True Religion

tiers
Creator economy, Collaborative Marketing, Brand Communities, Influencer Ecosystems, Co-Creation, Cultural Intermediaries
Eureka Eureka
Zenga Bros & Swatch
Case Studies Real Estate & Construction Business To Business Fashion and Apparel

Zenga Bros & Swatch

tiers
workplace Transformation, Functional Hybridity, Subcultural Commodification, Spatial Reconfiguration, Ludic Design, Corporate Counterculture
Eureka Eureka
Kate Spade
Case Studies Health & Wellbeing Retail and Shopping Fashion and Apparel

Kate Spade

tiers
Retail Mental Health, Corporate Wellness, Organizational Care Ethics, Brand Authenticity, Workplace Transformation, Emotional Labor
Eureka Eureka
Miu Miu
Case Studies Fashion and Apparel Art & Culture Film & TV Entertainment

Miu Miu

tiers
Fashion curation, performative art, feminist discourse, luxury experience, cultural narrative, brand activism
Eureka Eureka
In-Store Fashion Shopping Sparks Negative Emotions for Many Europeans
Consumer Statistics Fashion and Apparel Retail and Shopping

In-Store Fashion Shopping Sparks Negative Emotions for Many Europeans

members
Europe
Eureka Eureka
Minimal Plus-Size Representation on SS25 Runways
Consumer Statistics Fashion and Apparel Personal Aesthetics

Minimal Plus-Size Representation on SS25 Runways

members
Europe
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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