Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

JCPenney

tiers

Symbolic Consumption, Brand Semiotics, Consumer Ritual, Experiential Marketing, Emotional Branding

Mango & LCI Barcelona School of Design

tiers

Brand Equity, Consumer Culture, Sustainability, Fashion Industry, Educational Partnership

ELIE SAAB

tiers

Luxury Semiotics, Brand Storytelling, Fashion Marketing, Cultural Heritage, Resilience Narrative

Crocs & Lego

tiers

Brand Community, Strategic Collaboration, Consumer Engagement, Creative Customization, Value Co-Creation

Bershka

members

Phygital Innovation, Augmented Reality, Brand Semiotics, Consumer Culture, Digital Transformation, AR

Google Doppl

members

Generative Ai, Virtual Try-On, Fashion Technology, Algorithmic Curation, Brand Strategy, AR

Amsterdam Fashion Academy

members

Holographic Technology, Fashion Presentation, Digital Transformation, Sustainability, Consumer Experience, AR

Coach & Electronic Arts

tiers

Electronic Arts, Open Acces, The Sims, Marketing, Special Collection, Consumption

Anya Hindmarch, Boots

tiers

Semiotics, Servicescape, Consumption, Luxury, Heritage, Retail

David's Bridal

members

Community, Advocacy, Social, Capital, Performance, Ecosystem, D2C

Dior

tiers

Bio-Cultural, Heterotopia, Servicescape, Hybridity, Immersion, Restorative

Bought

members

Data, Resale, Automation, Commodification, Sustainability, Interoperability, Direct-to-consumer, D2C