Case Studies Technology Learning and Teaching Art & Culture Film & TV Entertainment Shot on iPhone Series tiers Cultural Marketing, Visual Identity, Consumer Photography, Brand Authenticity, Cross-Cultural Communication, Digital Anthropology Eureka
Consumer Tribes Sports and Games Film & TV Entertainment Flamboyant Neonspartans tiers Consumer Tribe: Flamboyant Neonspartans Eureka
Case Studies Food & Beverage Film & TV Entertainment Social Media Beerfarm tiers Consumer Tribes, Livestream Marketing, Digital Endurance, Brand Engagement, Participatory Media, Interactive Campaigns Eureka
Case Studies Health & Wellbeing Film & TV Entertainment IM8 tiers Celebrity Branding, Premium Positioning, Wellness Supplements, Brand Authentication, Luxury Marketing, International Distribution Eureka
Case Studies Food & Beverage Film & TV Entertainment Doritos Crash the Superbowl tiers Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production Eureka
Case Studies Health & Wellbeing Film & TV Entertainment Johnson & Johnson Brasil tiers Mental Health Communication, Entertainment Education, Pharmaceutical Marketing, Influencer Strategy, Semiotic Analysis, Cultural Branding Eureka
Consumer Tribes Film & TV Entertainment Blockbuster Memorabilia tiers Consumer Tribe: Blockbuster Memorabilia Eureka
Consumer Statistics Sports and Games Film & TV Entertainment Streaming Is America’s Top Escape members North America Eureka
Case Studies Travel and Outdoors Film & TV Entertainment Business To Business Luxury The White Lotus tiers Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption Eureka
Case Studies Food & Beverage Film & TV Entertainment Business To Business Netflix & Suntory tiers Brand Collaboration, Digital Commensality, Cultural Branding, Consumption Rituals, Code-Mixing, Experiential Marketing Eureka
Case Studies Film & TV Entertainment Business To Business Mattel & Aardman tiers Retrobranding, Nostalgia Marketing, Transmedia Storytelling, Animation Culture, Intergenerational Media, Meme Economics Eureka
Case Studies Film & TV Entertainment Technology Smashing tiers Algorithmic Curation, Recommendation Systems, Digital Culture, Collective Intelligence, Content Personalization, Artificial Intelligence Eureka