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Film & TV Entertainment

Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.
Daft Punk & Fortnite
Case Studies Film & TV Entertainment Sports and Games Art & Culture

Daft Punk & Fortnite

tiers
Daft Punk, Fortnite, Remix culture, Avatar economy, Digital culture
Adriana Chiñas Adriana Chiñas
Screen Scotland
Case Studies Social Awareness Film & TV Entertainment Learning and Teaching

Screen Scotland

tiers
Film education, Moving-image literacy, Prosumption, Talent pipeline, Curriculum
Adriana Chiñas Adriana Chiñas
Heineken, Netflix & Uber Advertising
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Heineken, Netflix & Uber Advertising

tiers
Binance, Medá, IFPE, Mexico, Platform
Adriana Chiñas Adriana Chiñas
T-Mobile Puerto Rico
Case Studies Technology Film & TV Entertainment Retail and Shopping Art & Culture

T-Mobile Puerto Rico

tiers
T-Mobile Puerto Rico, Bad Bunny, Edalou Paris, NFC, Brand semiotics
Adriana Chiñas Adriana Chiñas
Vinted, Prime Video
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Food & Beverage

Vinted, Prime Video

tiers
Vinted, Re/Style, Circular fashion, Brand semiotics, Consumer culture, Sustainability, Reality Show
Adriana Chiñas Adriana Chiñas
Bleu de Chanel L’Exclusif
Case Studies Film & TV Entertainment Luxury Personal Aesthetics

Bleu de Chanel L’Exclusif

tiers
Chanel, Bleu, Pop-up, Multisensory, China, Asia Pacific
Adriana Chiñas Adriana Chiñas
SK Telecom
Case Studies Retail and Shopping Technology Film & TV Entertainment

SK Telecom

tiers
AI, Retailtainment, Servicescape, Gen Z, Datafication, South Korea
Adriana Chiñas Adriana Chiñas
Latam Airlines and Spotify
Case Studies Mobility and Transport Film & TV Entertainment Business To Business

Latam Airlines and Spotify

tiers
LATAM Airlines, Spotify, Ludmilla, Fan Tribes, Data Personalization
Adriana Chiñas Adriana Chiñas
Webtoon
Case Studies Film & TV Entertainment Art & Culture

Webtoon

tiers
WEBTOON, Vertical Video, Anime-Style, Adaptation, Engagement
Adriana Chiñas Adriana Chiñas
Subway & Netflix
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Subway & Netflix

tiers
Subway, Happy Gilmore 2, Experiential, Servicescape, Brand semiotics
Adriana Chiñas Adriana Chiñas
Watrfall
Case Studies Film & TV Entertainment Social Awareness

Watrfall

tiers
Watrfall, Crowd investment, Creator autonomy, Fan governance, Entertainment finance
Adriana Chiñas Adriana Chiñas
Outback Steakhouse
Case Studies Film & TV Entertainment Food & Beverage

Outback Steakhouse

tiers
Outback Steakhouse, Chef de alto nível, Ana Maria Braga, Ampfy, Brand semiotics
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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