Pokémon RUN 30: You Can’t Just Buy This Pikachu
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Scarcity, Consumer Culture, Cards, Asia
Fitbit: Snorlax at the Bedside
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Self-Tracking, Symbolic Consumption
Harry Potter & Swiss Beauty: Fandom, Nostalgia, and Symbolic Consumption in a Licensed Beauty Collection
tiers
Symbolic Consumption, Social Identity, Brand Semiotics, Cultural Myth, Fandom, Nostalgia
Team Marathon: Running Festival Atmosphere
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Symbolic Consumption, Brand Community, Social Identity, Servicescape, Ritual, Consumer Culture
Google Gemini & Ticketmaster
tiers
Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Consumer Ritual, Customer Experience
Mercedes-Benz & LG Uplus
members
Brand Semiotics, Symbolic Consumption, Material Culture, Digital Anthropology, Affordances, Reference Groups
Coca-Cola's NFC Mini CD at Rock in Rio
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Nostalgia, Symbolic Consumption
Prime Video: AI Series
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Meaning-Making, Technology Adoption, Case Study
Roblox: Video Feed For Games
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Platform Affordances, Social Identity, Case Study
Instagram & Samsung: Rebuilding the Living Room Around Creators
members
Platform Affordances, Brand Semiotics, Collective Ritual, Digital Anthropology, Consumer Culture, Market Entry
Disney and TikTok Turn Viewers Into Storytellers
members
Brand Semiotics, Consumer Tribes, Brand Antifragility, Social Identity, Digital Anthropology, Co-Creation
Bundle: True Crime in Vertical Format
members
Consumer Culture, Brand Semiotics, Digital Anthropology, Multimodality, Symbolic Consumption, Micro-Learning