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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Knorr
Case Studies Food & Beverage Social Media

Knorr

tiers
Knorr, Unlimited time menu, Dupe culture, Fast food, Shoppable media
Eureka Eureka
LABUBU & GODIVA
Case Studies Food & Beverage Business To Business

LABUBU & GODIVA

tiers
Collectibles, Luxury, Character IP, Gen Z, FMCG, Case study
Eureka Eureka
McDonald's & Minecraft
Case Studies Film & TV Entertainment Food & Beverage Business To Business

McDonald's & Minecraft

tiers
McDonald’s, Minecraft, Happy meal, Collectibles, Case study, Phygital
Eureka Eureka
The Ordinary × MSCHF
Case Studies Personal Aesthetics Food & Beverage Business To Business

The Ordinary × MSCHF

tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
Eureka Eureka
Corona Island
Case Studies Luxury Ecology and Sustainability Food & Beverage

Corona Island

tiers
Sustainability, Brand experience, Service design, Consumer culture, Certification
Eureka Eureka
Chipotle & Roblox
Case Studies Food & Beverage Ecology and Sustainability

Chipotle & Roblox

tiers
Sustainability, Metaverse, Brand semiotics, Consumer engagement, Chipotle
Eureka Eureka
Arsenale Bioyards
Case Studies Food & Beverage Technology

Arsenale Bioyards

tiers
Precision Fermentation, Modular Bioreactors, AI-Driven Manufacturing, Biotechnology Startup, Biomanufacturing Platform, Industrial Automation
Eureka Eureka
LidL GB & TikTok Shop
Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Eureka Eureka
Lettuce Grow
Case Studies Food & Beverage Retail and Shopping

Lettuce Grow

tiers
Lettuce Grow, Homegrown Produce, Countertop Planter, Retail Expansion, Sustainability, Consumer Empowerment
Eureka Eureka
Seoul Tonic
Case Studies Food & Beverage Health & Wellbeing

Seoul Tonic

tiers
Seoul Tonic, Korean Pear, Recovery Drink, Transcultural Branding, Wellness Beverage, Semiotics
Eureka Eureka
Coca-Cola Cup Emoji
Case Studies Food & Beverage

Coca-Cola Cup Emoji

tiers
Saudi Arabia, Emoji Marketing, Gen Z, Digital Campaign, Brand Semiotics
Eureka Eureka
Oxfam
Case Studies Social Awareness Food & Beverage

Oxfam

tiers
Wealth Inequality, Experiential Activism, Alternative Pricing, Consumer Consciousness, Market Intervention, Social Justice Marketing
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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