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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Kopikhoo
Case Studies Food & Beverage Travel and Outdoors

Kopikhoo

tiers
Cultural Authenticity, Micro Retail, Coffee Semiotics, Servicescape Design, Heritage Branding, Family Enterprise
Eureka Eureka
IntegriCulture
Case Studies Food & Beverage Technology

IntegriCulture

tiers
Cellular Agriculture, Biotechnology Innovation, Technology Democratization, Innovation Ecosystem, Platform Economy, Scientific Infrastructure
Eureka Eureka
Australian Bananas
Case Studies Food & Beverage Sports and Games

Australian Bananas

tiers
Symbolic Consumption, Brand Activation, Health Marketing, Consumer Engagement, Experiential Campaigns, Fitness Culture
Eureka Eureka
Beerfarm
Case Studies Food & Beverage Film & TV Entertainment Social Media

Beerfarm

tiers
Consumer Tribes, Livestream Marketing, Digital Endurance, Brand Engagement, Participatory Media, Interactive Campaigns
Eureka Eureka
Aviator
Case Studies Food & Beverage Travel and Outdoors

Aviator

tiers
Experiential Marketing, Place-Based Branding, Culinary Authenticity, Consumer Participation, Cultural Symbolism, Geographical Narratives
Eureka Eureka
Pizza Hut Moving Box Table
Case Studies Food & Beverage

Pizza Hut Moving Box Table

tiers
Material Semiotics, Servicescape Extension, Liminal Consumption, Functional Packaging, Brand Innovation, Consumer Rituals
Eureka Eureka
Zomato
Case Studies Food & Beverage Technology

Zomato

tiers
Platform Governance, Digital Authenticity, AI Content Moderation, Food Delivery Technology, Visual Marketing Standards, Consumer Trust Mechanisms
Eureka Eureka
Protoga Biotech
Case Studies Food & Beverage Technology Ecology and Sustainability

Protoga Biotech

tiers
Microalgae, Biotechnology, Alternative, Fermentation, Innovation, Sustainability
Eureka Eureka
Lunchly
Case Studies Food & Beverage Social Media

Lunchly

tiers
Influencer Marketing, Brand Extension, Parasocial Relationships, Consumer Culture, Digital Anthropology, Children Advertising
Eureka Eureka
Doritos Crash the Superbowl
Case Studies Food & Beverage Film & TV Entertainment

Doritos Crash the Superbowl

tiers
Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production
Eureka Eureka
Mountain Dew
Case Studies Travel and Outdoors Food & Beverage

Mountain Dew

tiers
Territorial Branding, Geographic Identity, Digital Community, Cultural Positioning, Lifestyle Marketing, Consumer Engagement
Eureka Eureka
Stonyfield
Case Studies Food & Beverage Ecology and Sustainability Social Awareness

Stonyfield

tiers
Digital Detox, Brand Activism, Counter-algorithmic Marketing, Consumer Wellness, Political Consumption, Social Media Toxicity
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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