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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Irish Whiskey Association
Case Studies Travel and Outdoors Food & Beverage

Irish Whiskey Association

tiers
Irish Whiskey, Tourism, Cultural Branding, Authenticity, Experience Economy
Eureka Eureka
Albertsons & NBCUniversal
Case Studies Retail and Shopping Food & Beverage Business To Business

Albertsons & NBCUniversal

tiers
Marketing Analytics, Retail Media, Connected TV, Data Collaboration, Brand Strategy
Eureka Eureka
Amazon & Whole Foods
Eurekas Retail and Shopping Food & Beverage

Amazon & Whole Foods

members
Amazon, Whole Foods, Micro-Fulfillment, Servicescape, Consumer Agency
Eureka Eureka
Umami United
Case Studies Food & Beverage Technology

Umami United

tiers
Plant-Based Eggs, Umami United, Global Expansion, Sustainability, Consumer Culture
Eureka Eureka
WOOHOO
Case Studies Food & Beverage Technology

WOOHOO

tiers
AI Chef, Digital Anthropology, Consumer Behavior, Brand Strategy, Hospitality
Eureka Eureka
Kitchen Warehouse
Case Studies Food & Beverage Retail and Shopping

Kitchen Warehouse

tiers
Black Friday, Domestic Space, Promotion, Kitchen, Billboards
Eureka Eureka
Nongshim
Case Studies Food & Beverage Film & TV Entertainment

Nongshim

tiers
K-Pop, Cultural Branding, FMCG, Globalization, Fan Culture
Eureka Eureka
McDonald's China and Mercedes-Benz
Case Studies Luxury Mobility and Transport Food & Beverage Business To Business

McDonald's China and Mercedes-Benz

tiers
McDonald’s China, Mercedes-Benz, Cross-Brand Collaboration, Luxury, Consumer Culture
Eureka Eureka
IKEA SMAKFEST
Case Studies Retail and Shopping Food & Beverage

IKEA SMAKFEST

tiers
Meatball, IKEA, Immersive, Servicescape, Brand
Eureka Eureka
Taco Bell & Venmo
Case Studies Fashion and Apparel Food & Beverage Banking & Financial Services Business To Business

Taco Bell & Venmo

tiers
Venmo, Taco Bell, Wearable, Fintech, Consumer Culture
Eureka Eureka
AI Free Coffee
Case Studies Food & Beverage Technology

AI Free Coffee

tiers
AI Free Coffee, Personalization, Platform, Datafication, Taste
Eureka Eureka
Royco
Eurekas Food & Beverage Social Awareness

Royco

members
Unilever Indonesia, Royco, Seasoning, Nutrition, Cultural Branding, Government
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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