Case Studies Food & Beverage Technology Zomato tiers Platform Governance, Digital Authenticity, AI Content Moderation, Food Delivery Technology, Visual Marketing Standards, Consumer Trust Mechanisms Adriana Chiñas
Case Studies Food & Beverage Technology Ecology and Sustainability Protoga Biotech tiers Microalgae, Biotechnology, Alternative, Fermentation, Innovation, Sustainability Adriana Chiñas
Case Studies Food & Beverage Social Media Lunchly tiers Influencer Marketing, Brand Extension, Parasocial Relationships, Consumer Culture, Digital Anthropology, Children Advertising Adriana Chiñas
Case Studies Food & Beverage Film & TV Entertainment Doritos Crash the Superbowl tiers Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production Adriana Chiñas
Case Studies Travel and Outdoors Food & Beverage Mountain Dew tiers Territorial Branding, Geographic Identity, Digital Community, Cultural Positioning, Lifestyle Marketing, Consumer Engagement Adriana Chiñas
Case Studies Food & Beverage Ecology and Sustainability Social Awareness Stonyfield tiers Digital Detox, Brand Activism, Counter-algorithmic Marketing, Consumer Wellness, Political Consumption, Social Media Toxicity Adriana Chiñas
Case Studies Food & Beverage Technology Foodpanda Rewards tiers Community Marketing, Spatial Branding, Digital Anthropology, Consumer Engagement, Hyperlocal Strategy, Platform Marketing Adriana Chiñas
Case Studies Food & Beverage Ecology and Sustainability Tesco 'Plastic Saving Money' tiers Sustainable Packaging, Retail Innovation, Consumer Semiotics, Environmental Branding, Packaging Technology, Grocery Sustainability Adriana Chiñas
Case Studies Food & Beverage Social Awareness Heinz Brasil tiers Consumer Culture Theory, Digital Anthropology, Social Capital Formation, Immigrant Integration, Brand Semiotics, Corporate Citizenship Adriana Chiñas
Case Studies Food & Beverage Ecology and Sustainability Silo tiers Circular Economy, Fermentation Innovation, Sustainable Gastronomy, Community Funding, Zero Waste Restaurant, Prosumer Engagement Adriana Chiñas
Case Studies Food & Beverage Retail and Shopping Social Awareness GS25 tiers Packaging Innovation, Brand Differentiation, Social Marketing, Product Design, Consumer Engagement, Retail Strategy Adriana Chiñas
Case Studies Food & Beverage Luxury Fashion and Apparel Greggs tiers Brand Extension, Cultural Semiotics, Luxury Positioning, Consumer Culture, Brand Elasticity, Symbolic Consumption Adriana Chiñas