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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Wine Enthusiast
Eurekas Food & Beverage Retail and Shopping

Wine Enthusiast

public
Flagship, Immersive, Ritual, Curation, Hybrid, Lifestyle, D2C
Eureka Eureka
Dior
Case Studies Luxury Fashion and Apparel Food & Beverage

Dior

tiers
Bio-Cultural, Heterotopia, Servicescape, Hybridity, Immersion, Restorative
Eureka Eureka
Shake Shack
Case Studies Food & Beverage Health & Wellbeing

Shake Shack

tiers
Regulatory, Fit, Semiotics, Whole30, Compliance, Wellness
Eureka Eureka
Arçelik
Case Studies Technology Food & Beverage

Arçelik

tiers
Automation, Authenticity, Hybridity, Materiality, Hospitality, Syncretism
Eureka Eureka
DoorDash & ChatGPT
Case Studies Food & Beverage Technology Retail and Shopping Business To Business

DoorDash & ChatGPT

tiers
Generative Ai, Api Economy, Shoppable Media, Doordash, Aldi, Consumer Behavior
Eureka Eureka
Hangzhou Municipal Government
Case Studies Food & Beverage Health & Wellbeing

Hangzhou Municipal Government

tiers
Biopolitics, Governmentality, Nutrition, Regulation, Shenzhen, Obesity
Eureka Eureka
Wyndham Grand Phuket Kalim Bay
Case Studies Social Awareness Ecology and Sustainability Food & Beverage

Wyndham Grand Phuket Kalim Bay

tiers
Meliponiculture, Sustainability, Hospitality, Commodification, Terroir, Ecology
Eureka Eureka
Tour de McDo initiative
Case Studies Mobility and Transport Food & Beverage Health & Wellbeing

Tour de McDo initiative

tiers
Servicescape, Mobility, Ritual, Tribe, Paratext, Territorialization
Eureka Eureka
Starbucks & MrBeast
Case Studies Food & Beverage Social Media Business To Business

Starbucks & MrBeast

tiers
Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail
Eureka Eureka
Changing Markets Foundation
Eurekas Social Awareness Food & Beverage Ecology and Sustainability

Changing Markets Foundation

public
Accountability, Emissions, Agribusiness, Datafication, Reputation
Eureka Eureka
McDonald's & Crayola
Case Studies Food & Beverage Business To Business

McDonald's & Crayola

tiers
Creativity, Co-Branding, Retailtainment, Servicescape, Childhood
Eureka Eureka
Perro Bueno
Case Studies Food & Beverage Social Awareness

Perro Bueno

tiers
Ethics, Brand Semiotics, Consumer Identity, Social Impact, Digital Culture
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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