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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Aldi Back To School
Case Studies Retail and Shopping Food & Beverage Social Awareness

Aldi Back To School

tiers
Consumer Welfare, Retail Anthropology, Brand Community, Economic Inclusion, Corporate Citizenship, Educational Support
Eureka Eureka
Chevrolet & Erewhon
Case Studies Mobility and Transport Food & Beverage Business To Business

Chevrolet & Erewhon

tiers
Brand Semiotics, Cultural Alignment, Experiential Marketing, Sustainability Positioning, Category Extension, Symbolic Consumption
Eureka Eureka
Personal Pan Pizza Hut
Case Studies Food & Beverage

Personal Pan Pizza Hut

tiers
Servicescape Design, Personalization Strategy, Consumer Experience, Brand Differentiation, Spatial Semiotics, Restaurant Innovation
Eureka Eureka
Pepsi
Case Studies Food & Beverage Art & Culture

Pepsi

tiers
Street Art, Brand Identity, Cultural Integration, Visual Semiotics, Consumer Engagement, Urban Marketing
Eureka Eureka
Lidl Sweden
Case Studies Food & Beverage Retail and Shopping

Lidl Sweden

tiers
Consumer Culture, Brand Differentiation, Sensory Marketing, Agricultural Innovation, Retail Strategy, Product Symbolism
Eureka Eureka
Beavertown Brewery
Case Studies Food & Beverage

Beavertown Brewery

tiers
Material Affordances, Third Place Theory, Social Capital, Consumption Rituals, Environmental Semiotics, Brand Intervention
Eureka Eureka
SMHC & Yongpu
Case Studies Health & Wellbeing Business To Business Food & Beverage

SMHC & Yongpu

tiers
Cultural Positioning, Semiotic Packaging, Mental Health Branding, Code-Mixing, Chinese Consumer Culture, Therapeutic Consumption
Eureka Eureka
Algae Cooking Club
Case Studies Food & Beverage Ecology and Sustainability

Algae Cooking Club

tiers
Fermentation Technology, Microalgae Applications, Sustainable Consumption, Food Innovation, Nutritional Alternatives, Ecological Production
Eureka Eureka
De Koffiejongens
Case Studies Food & Beverage Ecology and Sustainability

De Koffiejongens

tiers
Corporate Governance Innovation, Intergenerational Equity, Brand Semiotics, Sustainability Marketing, Consumer Culture, Symbolic Capital
Eureka Eureka
Lays
Case Studies Food & Beverage Social Awareness

Lays

tiers
Gender Representation, Voice Semiotics, Experimental Marketing, Sports Media, Brand Activism, Cultural Intervention
Eureka Eureka
Velveeta
Case Studies Food & Beverage Personal Aesthetics

Velveeta

tiers
Brand Semiotics, Cultural Branding, Category Disruption, Visual Identity, Consumer Expression, Marketing Innovation
Eureka Eureka
Wakker Dier
Case Studies Food & Beverage Ecology and Sustainability

Wakker Dier

tiers
Food Semiotics, Consumption Practices, Sustainability Marketing, Corporate Activism, Consumer Culture, Brand Citizenship
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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