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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
DoorDash Drone Delivery
Case Studies Mobility and Transport Food & Beverage Technology

DoorDash Drone Delivery

tiers
Drone delivery, Urban airspace, Servicescape, Data governance, Consumer trust
Eureka Eureka
Unilever Thailand and SCG Chemicals
Case Studies Food & Beverage Ecology and Sustainability

Unilever Thailand and SCG Chemicals

tiers
Circularity, Advanced recycling, Food-grade, Certification, Brand strategy
Eureka Eureka
Soft Bar
Case Studies Health & Wellbeing Food & Beverage Travel and Outdoors

Soft Bar

tiers
Soft bar, Non-alcoholic, Wellness, Hospitality, Media
Eureka Eureka
Nosh.bio
Case Studies Food & Beverage Ecology and Sustainability Social Awareness

Nosh.bio

tiers
Koji protein, Hybrid meat, Flexitarianism, Semiotics, Food tech
Eureka Eureka
Heineken, Netflix & Uber Advertising
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Heineken, Netflix & Uber Advertising

tiers
Binance, Medá, IFPE, Mexico, Platform
Eureka Eureka
Save the Orange
Case Studies Social Awareness Food & Beverage Learning and Teaching Technology

Save the Orange

tiers
Citrus greening, Generative AI, Supply chain, Brand semiotics, Risk governance, Minute Maid
Eureka Eureka
KFC Canada
Case Studies Food & Beverage Business To Business

KFC Canada

tiers
Pickles, Brine, Limited edition, Collaboration, Quick service
Eureka Eureka
Vinted, Prime Video
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Food & Beverage

Vinted, Prime Video

tiers
Vinted, Re/Style, Circular fashion, Brand semiotics, Consumer culture, Sustainability, Reality Show
Eureka Eureka
MrBeast Burger
Case Studies Social Awareness Food & Beverage

MrBeast Burger

tiers
MrBeast Burger, Dignity Kitchen, Ghost kitchen, Servicescape, Consumer culture
Eureka Eureka
Novos
Case Studies Health & Wellbeing Food & Beverage

Novos

tiers
Longevity, Semiotics, Functional foods, Consumer psychology, Brand positioning
Eureka Eureka
Tesco
Case Studies Food & Beverage Retail and Shopping

Tesco

tiers
Tesco, Clubcard, Loyalty, Product innovation, Digital culture
Eureka Eureka
Chipotle U Rewards
Case Studies Food & Beverage Retail and Shopping

Chipotle U Rewards

tiers
Chipotle, Gen Z, Loyalty program, College students, Co-branding, Rewards
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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