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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
Gatorade Canada
Case Studies Food & Beverage Health & Wellbeing Sports and Games

Gatorade Canada

tiers
Hydration, Gatorade Canada, Women’s Hockey, Performance Science, Brand Strategy
Adriana Chiñas Adriana Chiñas
NBCUniversal
Case Studies Social Media Film & TV Entertainment Health & Wellbeing

NBCUniversal

tiers
Olympics, NBCUniversal, Creator Collective, Influencers, Digital Media
Adriana Chiñas Adriana Chiñas
Gift of Life Donor Program
Case Studies Social Awareness Social Media Health & Wellbeing

Gift of Life Donor Program

tiers
Kidney Donation, Social Media, Digital Advocacy, Healthcare, Ethics
Adriana Chiñas Adriana Chiñas
Chinese Medicine Hospital of Hong Kong
Case Studies Health & Wellbeing

Chinese Medicine Hospital of Hong Kong

tiers
Traditional Chinese Medicine, Healthcare, Brand Strategy, Digital Culture, Public Policy
Adriana Chiñas Adriana Chiñas
Betty Wold Johnson Foundation
Case Studies Learning and Teaching Social Awareness Sports and Games Health & Wellbeing

Betty Wold Johnson Foundation

tiers
Sport, Philanthropy, Gender, Branding, Digital Culture
Adriana Chiñas Adriana Chiñas
Ebit
Case Studies Retail and Shopping Health & Wellbeing Fashion and Apparel

Ebit

tiers
Fashion, E-Commerce, Mental Health, Website
Adriana Chiñas Adriana Chiñas
Woojer
Case Studies Health & Wellbeing Technology

Woojer

tiers
Haptics, Wellness, Immersion, Domestic Space, Media, Technology
Adriana Chiñas Adriana Chiñas
Visit Sweden
Case Studies Travel and Outdoors Health & Wellbeing Luxury

Visit Sweden

tiers
Boredom, Slow Travel, Wellness, Tourism, Marketing
Adriana Chiñas Adriana Chiñas
VistaJet
Case Studies Mobility and Transport Travel and Outdoors Health & Wellbeing

VistaJet

tiers
Aviation, Wellness, Luxury, Customer Experience, Sleep
Adriana Chiñas Adriana Chiñas
Science
Case Studies Health & Wellbeing Technology Luxury

Science

tiers
Technology, Consumer Culture, Algorithms, Embodiment, Domesticity
Adriana Chiñas Adriana Chiñas
Eli Lilly
Case Studies Health & Wellbeing Learning and Teaching

Eli Lilly

tiers
Obesity, Employer Benefits, Pharmaceuticals, Health Equity, Digital Health
Adriana Chiñas Adriana Chiñas
Vow
Case Studies Personal Aesthetics Health & Wellbeing

Vow

tiers
Exosomes, Cultured Beauty, Bioeconomy, Brand Semiotics, Skin Health
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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