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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
Sun DayTracker
Case Studies Technology Health & Wellbeing

Sun DayTracker

tiers
Sunlight, Vitamin D, Open source, AI coding, Wellness app
Eureka Eureka
Kleenex & Bowel Cancer Australia
Case Studies Social Awareness Health & Wellbeing Business To Business

Kleenex & Bowel Cancer Australia

tiers
Kleenex, Bowel Cancer Australia, Purpose, Stigma, Cancer Awareness, Digital culture
Eureka Eureka
Ladder
Case Studies Health & Wellbeing Sports and Games

Ladder

tiers
Ladder, Diplo’s run club, Run clubs, Brand community, Hybrid experience
Eureka Eureka
Khloé Kardashian
Case Studies Food & Beverage Health & Wellbeing

Khloé Kardashian

tiers
Khloé Kardashian, Protein, Popcorn, Wellness, Category codes
Eureka Eureka
USC Mind
Case Studies Social Awareness Social Media Health & Wellbeing Learning and Teaching

USC Mind

tiers
Mental health, Social media, Brand semiotics, Consumer culture, Gen Z, Campaigns
Eureka Eureka
Dentsu Creative Thailand
Case Studies Health & Wellbeing Religious / Spiritual

Dentsu Creative Thailand

tiers
Parkinson’s, Speech therapy, Digital health, Ritual design, Thailand
Eureka Eureka
Calm & Mars
Case Studies Health & Wellbeing Business To Business

Calm & Mars

tiers
Calm, Mars, Pet companionship, Mental health, Digital culture
Eureka Eureka
Puma 5 AM High Drops
Case Studies Fashion and Apparel Health & Wellbeing Sports and Games

Puma 5 AM High Drops

tiers
PUMA, Running, Algorithmic Culture, Scarcity, Urban Space, Runners
Eureka Eureka
Three UK & Samaritans
Case Studies Mobility and Transport Health & Wellbeing Sports and Games Social Awareness

Three UK & Samaritans

tiers
Mental health, Football fans, Brand purpose, Social norms, Case study, Partnership
Eureka Eureka
Health Promotion Board
Case Studies Health & Wellbeing Social Awareness

Health Promotion Board

tiers
Vaping, Youth, Semiotics, Injunctive norms, Behavior change
Eureka Eureka
Shezlong
Case Studies Technology Health & Wellbeing

Shezlong

tiers
Mental health, Digital therapy, Algorithmic matching, Privacy, Case study, MEA region
Eureka Eureka
Wandercraft
Case Studies Health & Wellbeing Technology

Wandercraft

tiers
Exoskeleton, Mobility, Rehabilitation, Algorithmic adaptation, Accessibility
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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