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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
Calm & Mars
Case Studies Health & Wellbeing Business To Business

Calm & Mars

tiers
Calm, Mars, Pet companionship, Mental health, Digital culture
Adriana Chiñas Adriana Chiñas
Puma 5 AM High Drops
Case Studies Fashion and Apparel Health & Wellbeing Sports and Games

Puma 5 AM High Drops

tiers
PUMA, Running, Algorithmic Culture, Scarcity, Urban Space, Runners
Adriana Chiñas Adriana Chiñas
Three UK & Samaritans
Case Studies Mobility and Transport Health & Wellbeing Sports and Games Social Awareness

Three UK & Samaritans

tiers
Mental health, Football fans, Brand purpose, Social norms, Case study, Partnership
Adriana Chiñas Adriana Chiñas
Health Promotion Board
Case Studies Health & Wellbeing Social Awareness

Health Promotion Board

tiers
Vaping, Youth, Semiotics, Injunctive norms, Behavior change
Adriana Chiñas Adriana Chiñas
Shezlong
Case Studies Technology Health & Wellbeing

Shezlong

tiers
Mental health, Digital therapy, Algorithmic matching, Privacy, Case study, MEA region
Adriana Chiñas Adriana Chiñas
Wandercraft
Case Studies Health & Wellbeing Technology

Wandercraft

tiers
Exoskeleton, Mobility, Rehabilitation, Algorithmic adaptation, Accessibility
Adriana Chiñas Adriana Chiñas
Niance
Case Studies Personal Aesthetics Health & Wellbeing

Niance

tiers
Longevity, Epigenetics, Luxury wellness, Consumer culture, Brand semiotics, Case study
Adriana Chiñas Adriana Chiñas
Craic Health & the NHS
Case Studies Social Awareness Health & Wellbeing

Craic Health & the NHS

tiers
Comedy Intervention, Social Prescription, Mental Health, Arts-Based Therapy, Community Wellbeing, UK Healthcare
Adriana Chiñas Adriana Chiñas
Black Tomato
Case Studies Travel and Outdoors Luxury Health & Wellbeing

Black Tomato

tiers
Luxury Travel, Emotional Branding, AI Personalization, Experiential Marketing, Consumer Engagement, Algorithmic Curation
Adriana Chiñas Adriana Chiñas
Crank Gym & Men's Circle
Case Studies Health & Wellbeing Sports and Games Business To Business

Crank Gym & Men's Circle

tiers
Emotional Intelligence, Men’s Health, Peer Support, Fitness Industry, Masculinity, Brand Differentiation
Adriana Chiñas Adriana Chiñas
LidL GB & TikTok Shop
Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Adriana Chiñas Adriana Chiñas
Steppin
Case Studies Health & Wellbeing Technology

Steppin

tiers
Screen Addiction, Behavioral Intervention, Digital Wellness, Gamification, Activity Tracker, App Economy
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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