Soundcore: Sleep Earbuds Adjust Audio Using Overnight Heart Data
members
Symbolic Consumption, Datafication, Self-Tracking, Brand Semiotics, Social Identity, Case Study
Apple Watch: Readiness Interprets How Prepared Your Body Is Each Day
members
Datafication, Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Wearable Technology
Human Operator: Muscle Stimulation Lets AI Guide the Human Hand
members
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Philosophy Of Technology, Human Augmentation
Amazfit: Dual-Sided Solar Charging for an Outdoor Smartwatch
members
Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Self-Optimization
Les Mills x Adidas: 3,000 People Train Inside a Fitness Rave
tiers
Brand Community, Consumer Culture, Ritual Consumption, Social Identity, Brand Semiotics, Experiential Marketing
TIPSTER: Running 13.1 Miles for New York’s Best Pastries
tiers
Consumer Culture, Brand Semiotics, Social Identity, Ritual, Scarcity, Symbolic Consumption
Speedo iQ: The Smart Goggles Without a Screen
tiers
Self-Tracking, Social Identity, Symbolic Consumption, Brand Semiotics, Wearable Technology, Consumer Culture, Olympians, Pools, Swimmers
Flow Neuroscience: Clinical Treatment Outside the Clinic
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Self-Tracking, Symbolic Consumption, Market Entry
Hamad International Airport: Twenty Minutes to Recover Between Flights
tiers
Consumer Culture, Brand Semiotics, Servicescape Design, Digital Anthropology, Consumption Journey, Symbolic Consumption
GymNation: Can Sleeping Count as a Workout?
tiers
Brand Semiotics, Consumer Culture, Ritual, Social Identity, Digital Anthropology, Self-Care
Kolmar Korea: Adding Heat Relief to SPF
tiers
Sun Care, Brand Semiotics, Symbolic Consumption, Consumer Identity, Sensory Design, Case Study
BurnLab: Making the Gym Camera-Ready
tiers
Servicescape, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Tribes, Symbolic Consumption