Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.

Nike After Dark Tour

members

Nike, Women in Sport, Experiential Branding, Consumer Culture, Tribal Marketing

R3 Bio and the Bioethics of Engineered Organ Sacks

tiers

Bioethics, Biocapital, Organ Engineering, Interspecies Hybridity, Biotechnology

Shanghai Changhai Hospital

tiers

Ai-Assisted Surgery, Medical Training, Digital Health, Professional Certification, Algorithmic Governance

Clöud Café

tiers

Ingestible Beauty, K-Beauty, Retail Semiotics, Consumer Culture, Brand Strategy

Snooz: Ice Cream to Sleep

tiers

Snooz, Brand Semiotics, Category Codes, Cultural Branding, Consumer Wellness

Perplexity

tiers

Perplexity Health, Datafication, Quantified Self, Consumer Trust, Ai Personalization

Maven Clinic

tiers

Digital Health, Glp-1 Care, Women's Health, Consumer Culture, Brand Strategy

Costco

members

Costco, Fertility Care, Retail Disruption, Membership Economy, Healthcare Access

Alo

tiers

Tribal Branding, Consumer Culture, Wellness Economy, Experiential Marketing, Female Empowerment

Poca

tiers

Functional Branding, Category Semiotics, Consumer Culture, Wellness Innovation, Brand Positioning

Office Walker

tiers

Sustainable Design, Consumer Culture, Crowdfunding, Workplace Wellness, Material Rhetoric