SUMMITS: Meals Based on Data
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Self-Tracking, Symbolic Consumption, Brand Semiotics, Datafication, Social Identity, Digital Anthropology
Aditya Birla Health Insurance
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Consumer Culture, Health Capital, Symbolic Consumption, Social Identity, Datafication, Brand Semiotics
Evolv: The Peptide Turn
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Brand Semiotics, Medical Consumerism, Essentialism, Consumer Identity, Wellness, Case Study, Nature
The Singing Soap
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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Persuasion, Material Culture
NoctIQ: Anti-Snore Pillow
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Symbolic Consumption, Brand Semiotics, Social Identity, Consumer AI Experience, Datafication, Sleep Wellness
CipherX: Painless by Design
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Symbolic Consumption, Brand Semiotics, Ritual, Social Identity, Consumer Culture, Philosophy Of Technology
Ant Financial: The Calorie Account
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Consumer Culture, Datafication, Algorithmic Advice, Social Identity, Technological Mediation, Case Study
